Core Insights - Shengmai has been recognized as the leader in the avocado oil market in China, receiving six accolades from iiMedia Research, confirming its top position in sales and brand reputation [1][4][5] Market Position - Shengmai has achieved the following market recognitions: "China's No.1 Avocado Oil by Sales," "Leading Brand in Avocado Oil," "Consumer Reputation Leader in Avocado Oil," among others [1][4] - The recognition reflects the company's significant achievements in the high-end healthy cooking oil sector, showcasing the breakthrough of Chinese brands [1][4] Industry Trends - The demand for healthy cooking oils is surging, with 72.6% of consumers prioritizing "health and fat reduction" as their main criteria for choosing cooking oils [5] - The total consumption of plant oils in China reached 40.96 million tons in 2023, with a notable increase in high-end oils that have health benefits [5] Product Offerings - Shengmai offers a diverse range of avocado oil products, including basic, organic, and zero trans-fat options, available in various sizes from 250ml to 1.5L [7] - The company has innovatively introduced a precision spray bottle for different cooking scenarios, enhancing convenience for consumers [7] Quality Control - Shengmai sources high-quality Hass avocados from Kenya's high-altitude regions, ensuring a high unsaturated fat content of up to 80% [9] - The production process utilizes physical cold-pressing technology to retain beneficial nutrients, such as vitamin E, while ensuring multiple health benefits [9][11] Technological Advancements - The company has developed a multi-stage physical adsorption technology that increases the smoke point of its oils to 220-240℃, suitable for high-temperature cooking while maintaining nutritional stability [11] - Shengmai employs a comprehensive quality control system from raw material sourcing to production, establishing itself as a benchmark in quality management within the industry [12][13] Global Reach - Shengmai has established a global supply network for raw materials and has marketing centers in Europe, North America, and China, distributing products to over 40 countries [17] - The company has become a leading supplier of evening primrose oil, with a 70% share of the global market, and is also a significant supplier of borage oil and flaxseed oil [15][17] Future Outlook - Shengmai aims to continue innovating in the nutritional oil market, leveraging its strong brand heritage and technological capabilities to provide high-quality products for global consumers [18]