Overview - China is the world's largest consumer of edible oil, with a daily per capita intake far exceeding recommended levels, leading to a growing demand for healthy cooking oils due to increasing rates of chronic diseases such as hypertension, diabetes, and obesity [1][15] - The market for glycerol diester oil (diester oil) is projected to reach 17.977 billion yuan in 2024, reflecting a year-on-year growth of 0.21% [1][15] Development Background - Rising living standards have enhanced consumer willingness to pay for high-end, healthy oils, with glycerol diester oil gaining market share as a functional oil [8] - The Chinese population's daily cooking oil consumption significantly exceeds WHO recommendations, contributing to a high prevalence of chronic diseases, thus increasing the urgency for healthy oil options [8] Industry Chain - The upstream of the glycerol diester oil industry includes suppliers of soybean oil, rapeseed oil, peanut oil, corn oil, and other raw materials, as well as suppliers of fat enzyme preparations, water, glycerol, and production equipment [10] - The midstream consists of glycerol diester oil production companies, while the downstream includes various sales channels such as supermarkets, convenience stores, and e-commerce platforms [10] Consumer Demographics - The primary consumers of glycerol diester oil include health-conscious elderly individuals, those with chronic diseases, weight loss seekers, and young people pursuing a healthy lifestyle, with the elderly demographic accounting for over 80% of the market [13] Competitive Landscape - The glycerol diester oil industry in China has relatively few companies compared to mainstream oils, resulting in moderate competition. Key players include Changshouhua Food Co., Ltd., Zhidai Technology (Beijing) Co., Ltd., and Yihai Kerry Arawana Holdings Co., Ltd. [17][19] - Changshouhua Food Co., Ltd. is recognized as a leader in the industrialization of glycerol diester oil, having established the world's first large-scale production line for this oil [19] Industry Trends - The demand for healthy cooking oils is expected to continue rising as consumer health awareness increases, with glycerol diester oil being recognized for its fat-reducing and blood lipid-regulating properties [23] - Companies are likely to enhance market promotion and education efforts, developing differentiated products targeting various consumer groups, such as high-purity options for the elderly and affordable, convenient packaging for younger consumers [23]

Overview - China is the world's largest consumer of edible oil, with a daily per capita intake far exceeding recommended levels, leading to a growing demand for healthy cooking oils due to increasing rates of chronic diseases such as hypertension, diabetes, and obesity [1][15] - The market for glycerol diester oil (DAG oil) is expanding, with a projected market size of 17.977 billion yuan in 2024, reflecting a year-on-year growth of 0.21% [1][15] Development Background - Rising living standards have increased consumer willingness to pay higher prices for high-end, healthy oils, with DAG oil gaining market share as a functional oil [8] - The Chinese population's high daily cooking oil consumption and the prevalence of chronic diseases have intensified the demand for healthy oils [8] Industry Chain - The upstream of the DAG oil industry includes suppliers of soybean oil, rapeseed oil, peanut oil, corn oil, and other raw materials, as well as suppliers of fat enzyme preparations, water, glycerol, and production equipment [10] - The midstream consists of DAG oil production companies, while the downstream includes supermarkets, convenience stores, specialty oil shops, and e-commerce platforms [10] Consumer Demographics - The primary consumers of DAG oil include health-conscious elderly individuals, those with chronic diseases, weight loss seekers, and young people pursuing a healthy lifestyle, with the elderly demographic accounting for over 80% of the consumer base [13] Competitive Landscape - The DAG oil industry in China has relatively few companies compared to mainstream oils, leading to moderate competition [17] - Key players include Changshouhua Food Co., Ltd., Zhidai Technology (Beijing) Co., Ltd., Guangzhou Shanbainian Food Technology Co., Ltd., and Yihai Kerry Arawana Holdings Co., Ltd., among others [17][19] Industry Trends - The demand for healthy cooking oils is expected to continue increasing, with DAG oil being recognized for its fat-reducing and blood lipid-regulating properties [23] - Companies are likely to enhance market promotion and education efforts, developing differentiated products targeting various consumer groups, including high-purity products for the elderly and affordable options for younger consumers [23]

Core Insights - Shengmai has been recognized as the leader in the avocado oil market in China, receiving six accolades from iiMedia Research, confirming its top position in sales and brand reputation [1][4][5] Market Position - Shengmai has achieved the following market recognitions: "China's No.1 Avocado Oil by Sales," "Leading Brand in Avocado Oil," "Consumer Reputation Leader in Avocado Oil," among others [1][4] - The recognition reflects the company's significant achievements in the high-end healthy cooking oil sector, showcasing the breakthrough of Chinese brands [1][4] Industry Trends - The demand for healthy cooking oils is surging, with 72.6% of consumers prioritizing "health and fat reduction" as their main criteria for choosing cooking oils [5] - The total consumption of plant oils in China reached 40.96 million tons in 2023, with a notable increase in high-end oils that have health benefits [5] Product Offerings - Shengmai offers a diverse range of avocado oil products, including basic, organic, and zero trans-fat options, available in various sizes from 250ml to 1.5L [7] - The company has innovatively introduced a precision spray bottle for different cooking scenarios, enhancing convenience for consumers [7] Quality Control - Shengmai sources high-quality Hass avocados from Kenya's high-altitude regions, ensuring a high unsaturated fat content of up to 80% [9] - The production process utilizes physical cold-pressing technology to retain beneficial nutrients, such as vitamin E, while ensuring multiple health benefits [9][11] Technological Advancements - The company has developed a multi-stage physical adsorption technology that increases the smoke point of its oils to 220-240℃, suitable for high-temperature cooking while maintaining nutritional stability [11] - Shengmai employs a comprehensive quality control system from raw material sourcing to production, establishing itself as a benchmark in quality management within the industry [12][13] Global Reach - Shengmai has established a global supply network for raw materials and has marketing centers in Europe, North America, and China, distributing products to over 40 countries [17] - The company has become a leading supplier of evening primrose oil, with a 70% share of the global market, and is also a significant supplier of borage oil and flaxseed oil [15][17] Future Outlook - Shengmai aims to continue innovating in the nutritional oil market, leveraging its strong brand heritage and technological capabilities to provide high-quality products for global consumers [18]