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瑞幸与《疯狂动物城2》联名产品
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谁说没人看电影了!《疯狂动物城2》爆火,6天狂揽20亿!
Sou Hu Cai Jing· 2025-12-01 10:36
Core Insights - The release of "Zootopia 2" has generated significant box office success, achieving nearly 2 billion yuan in ticket sales within six days and a high screening rate of 78.2% [1] - The film's success has not only benefited Disney but also local Chinese companies, showcasing a collaborative ecosystem that enhances overall market performance [2] Group 1: Disney's Success - Disney is the primary beneficiary of the film's success, with increased box office revenue and a boost in visitor numbers to Shanghai Disneyland, leading to shortages of related merchandise [1] - The film validates Disney's strong monetization capabilities through its IP-centric, multi-business model [1] Group 2: Local Players' Gains - Chinese film distributor China Film benefits from the film's box office, with its stock price hitting the limit up on November 28 and again on December 1, indicating strong market confidence [1] - Local brands such as Pop Mart and Luckin Coffee have seen their collaborative products sell out quickly, demonstrating the effective leveraging of the film's IP [2] Group 3: Market Dynamics - The stark contrast between the lackluster performance of the National Day film market and the explosive success of "Zootopia 2" highlights that audience interest in cinema remains strong when quality content is available [2] - The success of "Zootopia 2" serves as a case study in the collaborative benefits of IP ecosystems, where established players like Disney and innovative local companies can thrive together [2]