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广东第一家!瑞幸咖啡巴西主题店开进大湾区
Sou Hu Wang· 2025-09-17 10:43
Core Viewpoint - The opening of the fourth Luckin Coffee Brazil-themed store in Guangzhou marks a significant step in promoting Brazilian coffee culture in China and enhancing Sino-Brazilian economic and cultural cooperation [1][4]. Group 1: Company Expansion - Luckin Coffee has opened its first Brazil-themed store in Guangdong, which is the first province in China to have over 4,000 Luckin Coffee stores, highlighting the brand's strong market presence [3]. - The company plans to establish over 30 Brazil-themed stores nationwide as part of its ongoing cultural collaboration with Brazil [4]. Group 2: Economic and Cultural Cooperation - The opening of the Brazil-themed store aligns with a memorandum signed in 2024 for a 10 billion yuan coffee bean procurement deal and the launch of the Brazil Coffee Culture Festival 2.0 [4]. - The Brazil Export and Investment Promotion Agency emphasizes the importance of increasing the presence of Brazilian coffee in Guangdong, as China has been Brazil's largest trading partner since 2009 [4][6]. - Luckin Coffee has been recognized as a "Strategic Cooperation Partner in Sino-Brazilian Coffee Culture" by the Brazil Export and Investment Promotion Agency, acknowledging its contributions to economic and cultural exchanges [6].