Core Viewpoint - The article discusses how Children's Day has become a significant event for the restaurant industry, akin to a sales event like "Double Eleven," with various brands launching promotional toys and meals to attract consumers [2][4]. Group 1: KFC's Strategy - KFC has collaborated with Sanrio to launch a limited edition of six toys, including a Hello Kitty digital camera, which became a hot item, selling out quickly [8][9]. - The Hello Kitty camera features dual lenses, 1080P resolution, and customizable frames, making it a high-value item in the toy market [11]. - KFC's promotional strategy included a special purchase requirement for the camera, leading to a rapid sell-out and a surge in secondary market sales [14]. Group 2: McDonald's Approach - McDonald's partnered with Chiikawa to create a set of remote-controlled toy cars, which also generated significant consumer interest [26][27]. - The promotional toys included a set of two remote-controlled cars themed around McDonald's food items, with a unique packaging design that doubles as a racetrack [28]. - McDonald's limited supply strategy included a minimum purchase requirement, ensuring that the toys were highly sought after [34]. Group 3: Pizza Hut's Offerings - Pizza Hut introduced a collaboration with Pokémon, offering a range of toys including a remote-controlled Pikachu beach car and other themed items [39][40]. - The promotional meals required higher spending compared to competitors, reflecting a premium pricing strategy for the toys [43]. Group 4: Wallace's Unique Offer - Wallace, a local fast-food brand, partnered with My Little Pony, offering a variety of collectible items with their meals, showcasing a deep understanding of consumer trends [49][51]. - The promotional strategy included multiple collectible items with different meal tiers, appealing to a younger demographic [52]. Group 5: Other Brands' Initiatives - Other brands like Luckin Coffee and Starbucks also launched promotional items, with Luckin focusing on themed cups and Starbucks offering a gaming console in collaboration with a nostalgic brand [68][80]. - The article highlights how various brands are leveraging popular IPs to create engaging promotional items, enhancing consumer interaction and brand loyalty [91].