Core Insights - The article emphasizes the significant role of the "New Energy Vehicles Going to the Countryside" initiative in promoting green development in rural areas, supported by national policies and the rural revitalization strategy [1][9] - Chery Automobile is highlighted as a key player in this initiative, leveraging its technological expertise, diverse product offerings, and comprehensive service network to enhance its presence in rural markets [1][8] Policy and Market Dynamics - The 2025 upgrade of the initiative includes an expanded vehicle catalog of 124 models, incorporating international brands like Tesla, indicating strong governmental commitment [1] - The initiative is seen as a catalyst for rural market expansion, with companies like Hunan Lianpu Automobile Trade Co., Ltd. effectively utilizing various subsidies to lower purchase barriers for rural consumers [4][9] Marketing Strategies - Hunan Lianpu has adopted an innovative "online live streaming + offline test drive" marketing model, achieving a 41% online sales ratio in June 2025, demonstrating the effectiveness of new media in reaching rural consumers [6][8] - The company’s "Worry-Free Purchase" plan integrates multiple subsidies, making it easier for rural consumers to access quality models like the Chery Tiggo 8 PLUS CDM, which offers over 1300 km of range [4][6] Service and Support - To address common challenges such as charging difficulties and after-sales service in rural areas, Hunan Lianpu has partnered with charging service providers to implement convenient charging solutions [7] - The company offers comprehensive after-sales support, including lifetime warranties, and tailors vehicle recommendations to meet the specific needs of rural users [7][8] Social Impact and Future Outlook - Hunan Lianpu's initiatives not only enhance Chery's brand influence in rural areas but also contribute to the broader goals of rural revitalization and green energy transition [8][9] - The ongoing commitment to innovative service models and active participation in national initiatives positions Chery and its dealers to play a crucial role in the future of rural green transportation [9]