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积极响应新能源汽车下乡活动,“政策+服务+渠道”创新模式显成效
近年来,随着国家对新能源汽车产业的大力扶持和乡村振兴战略的深入实施,新能源汽车下乡活动逐渐成为推动乡村绿色发展的重要力量。 2025年,新能源汽车下乡活动再度升级,不仅车型目录大幅扩展至124款,更首次纳入了特斯拉等国际品牌,显示出国家对于新能源汽车下乡的决心 和力度。在这场规模空前、覆盖广泛的政策行动中,奇瑞汽车以其深厚的技术积累、丰富的产品线和完善的服务网络,成为了下乡活动中的一股强 劲势力。 为了更精准地触达农村消费者,湖南脸谱汽车贸易有限公司创新采用了"线上直播+线下试驾"的营销模式。在抖音等新媒体平台上,公司开设了"新能源 下乡专场"直播,通过生动有趣的内容、专业详细的讲解,吸引了大量农村用户的关注。据统计,2025年6月,公司线上成交占比高达41%,共售出39辆新能 源汽车,这一数据不仅彰显了新媒体渠道在乡村市场中的巨大潜力,也验证了湖南脸谱汽车贸易有限公司精准营销策略的有效性。 破解用车痛点,打造全链条服务体系 长期以来,充电难、售后不便等问题一直是制约新能源汽车在乡村地区普及的关键因素。为了解决这些痛点,湖南脸谱汽车贸易有限公司联合充电服务 商,共同推动"家门口充电"解决方案的落地实施。通过在 ...
奇瑞汽车内部架构大调整
21世纪经济报道· 2025-07-08 10:19
风云成为一个独立的事业部,全面聚焦新能源 ,也是奇瑞想在新能源领域取得破局的重要载 体。以目前在售的四款新车来看,风云T0、T8近一年销量在5000—6000辆之间。风云A8平均 每月销量卖出2000多台,最好卖的中型SUV风云T9,一年可收获近7万张订单。此次成立风云 事业部之后,奇瑞能否将相关技术、研发、营销资源在风云上作出有效整合,将决定了奇瑞 能否在新能源赛道再进一步。 图/ 奇瑞风云A8 来源:21世纪经济报道 奇瑞汽车重大调整! 据南都7月8日报道,即日起,奇瑞汽车成立奇瑞品牌国内业务事业群, 下设星途事业部、艾 虎事业部、风云事业部、QQ事业部四大事业部 。其中,星途品牌作为奇瑞高端品牌定位不 变,其国内业务事业部的组织和职能,整体纳入奇瑞品牌国内业务事业群。 奇瑞汽车执行副总裁李学用被任命为该事业群总经理,全面统筹四大事业部工作。 值得注意的是,此次组织架构调整正值奇瑞冲刺IPO的关键时期。 2025年3月,奇瑞集团已向港交所递交上市申请,计划募资15亿美元,资金将主要用于研发投 入与海外市场扩张。奇瑞集团党委书记、董事长尹同跃此前明确表态,"2025年完成企业上市 是首要任务"。 出品:21 ...
奇瑞架构大变,成立四大事业部!今年已多次“动刀”
Nan Fang Du Shi Bao· 2025-07-07 16:09
Core Viewpoint - Chery Automobile has undergone a significant internal restructuring, establishing a domestic business group that includes four major divisions: Starway, Aihui, Windcloud, and QQ, aimed at strategic focus and resource integration [1][2]. Group 1: Organizational Changes - The establishment of the domestic business group is a strategic adjustment based on the company's goals and development needs [2]. - The four divisions will focus on different product lines: Starway for high-end vehicles, Aihui for classic products, Windcloud for new energy vehicles, and QQ for small cars [2][3]. - Li Xueyong, the Executive Vice President of Chery, will also serve as the General Manager of the new domestic business group [2]. Group 2: Sales Performance - Chery's best-selling models, the瑞虎8 and 艾瑞泽8, achieved sales of 202,100 units and 145,800 units respectively over the past year, contributing significantly to the company's overall sales [2]. - The艾瑞泽 and 瑞虎 series cover a price range from 50,000 to below 200,000 yuan, indicating a broad market presence [2]. Group 3: Focus on New Energy - The Windcloud division will focus on new energy vehicles, which is crucial for Chery's breakthrough in this sector [3]. - Current sales figures for Windcloud's models range from 5,000 to 6,000 units per month, with the best-selling Windcloud T9 receiving nearly 70,000 orders in a year [3]. - There is a need for improvement in brand marketing for Windcloud to compete with industry leaders like BYD and Geely [3]. Group 4: Strategic Importance of QQ Division - The establishment of the QQ division highlights Chery's strategic emphasis on the A00-level microcar market, with models like QQ Ice Cream and Little Ant maintaining monthly sales of 5,000 to 6,000 units [4]. - There remains a demand for short-range electric vehicles, indicating growth potential in the low-speed electric vehicle sector [4]. Group 5: Ongoing Integration Efforts - Chery's ongoing integration efforts include the independent operation of sub-brands like iCAR and Jietu, which have unique brand identities [5]. - The recent dissolution of the Dazhu Intelligent brand and the formation of the Chery Intelligent Center signify a push towards a more cohesive and efficient smart technology strategy [5]. - The company aims to enhance its intelligent strategy and resource focus through these structural changes [5].
【联合发布】一周新车快讯(2025年6月7日-6月13日)
乘联分会· 2025-06-13 08:57
点 击 蓝 字 关 注 我 们 2 比亚迪 海豹06 EV 参数配置简介 | 目录 | | | | | | --- | --- | --- | --- | --- | | 序号 | 生产厂商 | 子车型 | 上市时间 细分市场及车身结构 | 工程更改规模 | | 1 | 比亚迪汽车 | 海豹06 EV | 2025 / 06 / 07 B NB | ИЬ | | 2 | 上汽奥迪 | 奥迪 A7L | 2025 / 06 / 10 C NB | MCE1 | | 3 | 吉利汽车 | 领克 01 焕新版 | 2025 / 06 / 10 A SUV | MCE2-1 | | র্ব | 一汽丰田 | 丰田 bZ5 | 2025 / 06 / 10 B SUV | NP | | 5 | 奇瑞新能源 | 00 多米 | 2025 / 06 / 10 AO HB | NP | | 6 | 奇瑞新能源 | 小蚂蚁 | 2025 / 06 / 10 A00 | NM | | 7 | 奇瑞新能源 | 模擬岩 DO | 2025 / 06 / 10 A00 | NM | | 注:工改授定义 全新产品(MP):全新上市车型, ...