点 击 蓝 字 关 注 我 们 | | 目录 | | | | | | --- | --- | --- | --- | --- | --- | | 序号 | 生产厂商 | 子车型 | 上市时间 | 细分市场及车身结构 | 工程更改规模 | | 1 | 奇瑞新能源 | QQ 水淇淋 | 2025 / 08 / 23 | A00 HB | NM | | 2 | 丰田汽车 | 雷克萨斯 NX | 2025 / 08 / 23 | B SUV | MCE1 | | 3 | 奇瑞汽车 | 捷途 X70 PLUS | 2025 / 08 / 25 | B SUV | MCE1 | | 4 | 蔚来汽车 | 萤火虫 | 2025 / 08 / 25 | AO HB | NM | | 5 | 奇瑞汽车 | 智界 R7 | 2025 / 08 / 25 | C SUV | MCE1 | | 6 | 奇瑞汽车 | 智界 S7 | 2025 / 08 / 25 | C NB | MCE1 | | 7 | 赛力斯汽车 | 问界 M8 EV | 2025 / 08 / 25 | D SUV | NP | | 8 | 未管率式 | iX1 ...

Core Insights - The article emphasizes the significant role of the "New Energy Vehicles Going to the Countryside" initiative in promoting green development in rural areas, supported by national policies and the rural revitalization strategy [1][9] - Chery Automobile is highlighted as a key player in this initiative, leveraging its technological expertise, diverse product offerings, and comprehensive service network to enhance its presence in rural markets [1][8] Policy and Market Dynamics - The 2025 upgrade of the initiative includes an expanded vehicle catalog of 124 models, incorporating international brands like Tesla, indicating strong governmental commitment [1] - The initiative is seen as a catalyst for rural market expansion, with companies like Hunan Lianpu Automobile Trade Co., Ltd. effectively utilizing various subsidies to lower purchase barriers for rural consumers [4][9] Marketing Strategies - Hunan Lianpu has adopted an innovative "online live streaming + offline test drive" marketing model, achieving a 41% online sales ratio in June 2025, demonstrating the effectiveness of new media in reaching rural consumers [6][8] - The company’s "Worry-Free Purchase" plan integrates multiple subsidies, making it easier for rural consumers to access quality models like the Chery Tiggo 8 PLUS CDM, which offers over 1300 km of range [4][6] Service and Support - To address common challenges such as charging difficulties and after-sales service in rural areas, Hunan Lianpu has partnered with charging service providers to implement convenient charging solutions [7] - The company offers comprehensive after-sales support, including lifetime warranties, and tailors vehicle recommendations to meet the specific needs of rural users [7][8] Social Impact and Future Outlook - Hunan Lianpu's initiatives not only enhance Chery's brand influence in rural areas but also contribute to the broader goals of rural revitalization and green energy transition [8][9] - The ongoing commitment to innovative service models and active participation in national initiatives positions Chery and its dealers to play a crucial role in the future of rural green transportation [9]

以下文章来源于36氪汽车 ，作者樊舒琪 36氪汽车 . 看懂汽车产业新百年。36氪旗下智能电动车产业报道公号。 奇瑞打算继续以车海战术 攻入新能源汽车市场。 文 ｜ 樊舒琪 编辑 ｜ 李勤、杨轩 来源｜ 36氪汽车（ID：EV36Kr） 封面来源 ｜ 企业官方 36 氪汽车从多位知情人士处获悉，奇瑞将再次对新能源产品线发起大型调整，原本属于奇瑞集团 iCAR品牌旗下的产品线QQ冰淇 淋、大蚂蚁、小蚂蚁，已被剥离，整合至奇瑞品牌下。 与此同时，奇瑞品牌还将发布另一款新能源产品 ——" 多米"。 4月2日，奇瑞代理商已齐聚芜湖，预计不久之后这款车便将上市 销售。今后， QQ冰淇淋、大小蚂蚁、"多米"这几条产品线都将由奇瑞汽车营销公司总经理李学用直管。 QQ冰淇淋、大小蚂蚁是奇瑞集团几条不同的产品线。QQ冰淇淋与小蚂蚁的定位都是纯电小车，QQ冰淇淋瞄准的是5万及以下市 场，2023年售出了6.78万辆；小蚂蚁则处在5-7万价格带，2024年卖出了2.94万辆。而大蚂蚁锚定的是15万级的中型纯电SUV市 场。 在之前一段时间里，这三条产品线皆隶属于奇瑞集团内部的 iCAR这个品牌，而最近它们已被整合至奇瑞这一品牌。 ...