Group 1 - The second Haza Jin Sports Festival, featuring a jump rope competition, opened on Saturday in Shanghai's Hongkou District and will last for 58 days, hosting 13 events and over 200 activities, covering 45 sports [1][2] - The festival aims to reflect the local culture and has successfully attracted over 150,000 participants during its inaugural event last year, significantly exceeding expectations [4][5] - The event has led to a 17% increase in foot traffic and double-digit revenue growth for the shopping center during the festival period compared to the same time in 2023 [5] Group 2 - The Haza Jin Sports Festival is a collaboration between the shopping center and the Hongkou District Sports Bureau, which has helped align the event with the interests of local families [2][4] - The festival's success is attributed to its community roots, with over 70% of families in the surrounding area having a background in studying abroad, contributing to a high-income and high-consumption demographic [5] - The integration of sports events into commercial spaces is seen as a beneficial exploration to convert foot traffic into economic growth, supported by national policies promoting sports events in commercial areas [7][8]