瑷科缦专妍系列

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贝泰妮(300957) - 2025年8月13日投资者关系活动记录表
2025-08-13 10:16
Group 1: Brand Positioning and Strategy - The brand Aikeman targets high-end domestic market, benchmarking against international beauty brands, leveraging R&D and supply chain resources for competitive advantage [2] - Winona has begun expanding into Southeast Asia in 2023, focusing on local residents who share similar skin types with Chinese consumers, offering a full range of skincare products [3] Group 2: Product and Market Development - Winona's core product, the special protective cream, has achieved sales exceeding 1 billion, showcasing strong brand recognition and growth potential [3] - Aikeman's initial market strategy involved offline channels such as beauty and medical stores, with plans to enter e-commerce through live streaming in 2024 [4] Group 3: Innovation and Competitive Edge - Key competitive advantages include a reserve of new plant-based raw materials, continuous investment in innovation, and high consumer recognition of the Winona brand [3] - The company maintains a cautious approach to mergers and acquisitions, focusing on targets within the skin health ecosystem to leverage existing resources for growth [4]