Core Insights - The aging population in Gansu Province is significant, with 20.06% of the population aged 60 and above by the end of 2024, reflecting a broader national trend of 22.0% [2] - Financial institutions face the challenge of adapting services to meet the needs of the elderly while keeping pace with digitalization and ecological considerations [2] Group 1: Elderly Financial Services - Gansu Bank has been actively exploring comprehensive financial services tailored for the elderly, including on-site and community-based services to meet the needs of clients like elderly residents who have mobility issues [3][5] - The bank has implemented dedicated service windows and mobile service stations to reduce waiting times for elderly clients, enhancing accessibility to financial services [3][5] Group 2: Service Innovations - Gansu Bank has introduced various adaptations in its branches, such as "senior-friendly" windows, equipped with assistive devices like magnifying glasses and blood pressure monitors, to improve the banking experience for older customers [5][7] - The bank has also developed a "Three Slow Service Method" to cater to elderly clients, ensuring that communication is clear and patient [9] Group 3: Financial Education and Product Offerings - The launch of the "Ganyangle" pension financial brand has led to the establishment of 19 demonstration points, focusing on educating elderly clients about financial management and fraud prevention [10][12] - Gansu Bank has introduced various pension-related products, including savings accounts and insurance, designed to prioritize capital safety while offering moderate returns [13] Group 4: Collaborative Efforts in the Elderly Care Sector - The bank is actively collaborating with local entities to enhance financial support for the elderly care industry, exploring new models of financial and physical integration [14] - This collaboration aims to address financing challenges in the elderly care sector, promoting a more inclusive and innovative approach to elder care services [14]