Core Viewpoint - The tourism industry in Ganzi Prefecture is experiencing significant growth, with a focus on cultural and ecological integration, leading to increased visitor numbers and revenue [4][9]. Tourism Growth and Economic Impact - In 2024, Ganzi Prefecture is expected to receive 43.85 million tourists, generating a total tourism revenue of 48.15 billion yuan, representing year-on-year growth of 5.95% and 6.26% respectively [4]. - The region's natural beauty and cultural heritage are being transformed into economic benefits for local communities, promoting high-quality development [4]. Cultural and Ecological Integration - Ganzi Prefecture emphasizes the integration of ecology and culture in tourism, enhancing the visitor experience through the promotion of local cultural elements [5][6]. - The launch of the Pilo site protection project, with an investment of approximately 240 million yuan, marks a new phase in the systematic protection and development of significant archaeological sites [7]. Resource Development and Planning - Ganzi Prefecture has identified 36,112 tourism resources, including 308 five-star resources and 115 A-level tourist attractions, leading the province in these metrics [8]. - The local government is implementing comprehensive tourism development plans, including the "14th Five-Year" tourism development plan, to enhance the quality and appeal of tourist destinations [8]. Brand Building and Marketing - Ganzi Prefecture aims to establish itself as an "international ecological and cultural tourism destination," enhancing its brand influence through various promotional activities [9][10]. - Recent marketing initiatives, such as the "King of Shushan" tourism promotion event, have successfully highlighted the region's natural wonders and cultural diversity [10]. Festivals and Cultural Events - Ganzi Prefecture promotes local festivals as key components of cultural tourism, enhancing visitor engagement and cultural exchange [11]. - Events like the China Kangding International Love Song Festival have become significant attractions, enriching local cultural life and boosting tourism [11]. Visitor Services and Experience - The region has focused on improving visitor services, achieving a significant increase in tourist satisfaction and safety during peak travel periods [14][15]. - Ganzi Prefecture has implemented a comprehensive complaint resolution mechanism and enhanced infrastructure to support a better visitor experience [15][16]. Community and Economic Development - Ganzi Prefecture is fostering the integration of agriculture, commerce, and tourism, creating new economic opportunities for local communities [17][18]. - The development of the Moxi Park scenic area exemplifies successful community engagement in tourism, leading to increased local income and employment [18]. Employment and Economic Opportunities - The tourism sector in Ganzi Prefecture has created over 95,000 jobs, significantly contributing to local employment and economic growth [19]. - The region's focus on developing rural tourism and hospitality services is attracting new residents and entrepreneurs, further enhancing economic prospects [19].