农商文旅融合
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“舌尖”美味助力文旅消费 “小”鱼鲜串起数亿元“大”产业链
Yang Shi Wang· 2025-10-04 09:06
Core Insights - The unique flavor of a small fish called Huang Lading has become a culinary highlight in Chengdu's Xinjin district, leading to the development of a famous food street that boosts local dining and cultural tourism consumption [1][6][24] Industry Overview - Xinjin district has over 1,000 fish dining enterprises, with a food street dedicated to Huang Lading featuring 20 restaurants within a kilometer [1][8] - The area benefits from abundant water resources, producing not only Huang Lading but also 26 other fish varieties, contributing to a vibrant culinary scene [5][22] Economic Impact - The fish industry in Xinjin has a total economic output value of 770 million yuan, with upstream feed production and downstream processing significantly contributing to this figure [22][24] - The annual fish feed production in Xinjin exceeds 900,000 tons, supporting a fish yield of 12,800 tons and a core fishery output value surpassing 240 million yuan [14][22] Sustainable Practices - Xinjin employs eco-friendly aquaculture practices, utilizing over 8,000 acres of farming water and implementing a green circular economy model that transforms waste into resources [9][14] - The modern aquaculture facilities enhance fish quality and yield, achieving a fivefold increase in production through advanced techniques [12][15] Culinary and Cultural Events - Local events such as the Anxi Fish Head Hot Pot Festival and various fishing competitions promote the region's fish products and enhance cultural tourism [5][8] - The "Huang Lading Street" has become a landmark for food lovers, driving over 100 million yuan in consumption through its unique culinary offerings [24]
北京新发地市场上线文创产品
Bei Jing Shang Bao· 2025-09-05 03:55
Group 1 - Beijing Xinfadi Market has launched cultural and creative products that incorporate elements of fruits and vegetables, aiming to create a new scene that integrates cultural experience and innovative consumption in the agricultural and commercial tourism sector [1][2] - The market offers various cultural and creative products such as calendars, shopping bags, notebooks, cups, and disks, which serve as important cultural carriers for friendly exchanges and are presented as Chinese-style creative gifts to international friends [2][3] - The market sees a daily listing of 2,300 tons of seafood and aquatic products, with an increase in product variety following the recent opening of the fishing season. Preparations for the Mid-Autumn Festival are underway, with major brands' mooncakes entering the market and gift consumption gradually rising [3]
“央地合作+模式创新”:中粮餐饮与蓟州共建都市型农业产业新范式
Cai Fu Zai Xian· 2025-08-25 09:28
Group 1 - The core viewpoint emphasizes the importance of strengthening agriculture as a foundation for a modern socialist country, guided by the "Accelerating the Construction of an Agricultural Power" plan from the Central Committee and the State Council [1] - The plan aims to upgrade the agricultural industry system through a full-chain approach, leveraging rural resources and integrating agriculture with culture and tourism [1] - The implementation of the "Promoting Agricultural Product Consumption Implementation Plan" by the Ministry of Agriculture and Rural Affairs and the National Development and Reform Commission aims to enhance agricultural brand development and consumption [1] Group 2 - COFCO Group, as a national team in the agricultural sector, actively responds to national policies by leveraging its brand advantages and connecting with quality rural resources [2] - COFCO's collaboration with Tianjin's Jizhou District focuses on integrating the agricultural product industry chain and establishing model villages for catering products [2] Group 3 - The "2025 Jizhou District Industrial Cooperation Development and Agricultural Product Supply and Demand Matching Conference" was held to promote domestic circulation and showcase COFCO's commitment to corporate responsibility [3] - Jizhou District's Deputy Mayor expressed expectations for technological innovation and collaboration between government and enterprises to enhance agricultural industry development [7] Group 4 - COFCO's catering division aims to create a collaborative platform that combines central enterprise capabilities with regional characteristics and cultural tourism [7] - The company has established over 2,000 distributors nationwide, collaborating with various partners to enhance the brand influence of quality agricultural products [7][12] - COFCO's high-quality products, such as cooking oil and seasonings, are integrated with local culinary tourism to promote Jizhou's agricultural products [8][12] Group 5 - COFCO's catering division has launched customized products to meet the nutritional needs of specific demographics, such as students and the elderly [12] - The company aims to deepen the integration of agricultural products with local specialties, enhancing the added value of Jizhou's agricultural products [12] - COFCO's collaboration model promotes resource sharing in green planting technology and digital supply chains, improving agricultural efficiency and competitiveness [12] Group 6 - COFCO aims to set a benchmark for central-local cooperation and seize opportunities for rural revitalization, planning to develop a collaborative industrial development blueprint for Jizhou [13]
从“田间地头”到“城市餐桌”!贵州农产品亮相广州地铁
Nan Fang Du Shi Bao· 2025-08-15 01:23
Core Points - The event in Guangzhou aims to promote agricultural and cultural tourism products from Hezhang County, including eggs, Tianma, and walnuts, to the Greater Bay Area consumer market [1][2] - The promotional activities are designed to connect local agricultural products directly to urban consumers, enhancing income for local farmers [2] - The initiative is expected to attract tourists to Hezhang, boosting local industries such as accommodation, dining, and cultural creativity, thereby creating investment opportunities [2] Summary by Sections Promotion of Agricultural Products - Hezhang County is showcasing its agricultural products like eggs, Tianma, and walnuts through a multi-dimensional promotional campaign [1] - The campaign includes visual displays in metro stations and promotional events to enhance brand visibility [1] Cultural Tourism Integration - The event features cultural performances that highlight the ethnic diversity of Hezhang, aiming to create a vibrant image of the region [1] - The integration of agriculture and tourism is seen as a new path for rural revitalization, promoting a blend of commerce, culture, and tourism [2] Market Connectivity - The initiative seeks to establish a direct link between rural production and urban consumption, facilitating a smoother supply chain [2] - The promotional efforts are expected to expand the reach of Hezhang's ecological and agricultural brands across Guangzhou [1]
激活文商旅体融合新动能 “殷墟瑰宝”特展在成都双流区启幕
Mei Ri Jing Ji Xin Wen· 2025-08-06 07:35
Core Viewpoint - The exhibition "Yinxu Treasures - Order and Faith in Ritual Vessels" opened in Chengdu, showcasing 100 precious artifacts from the Shang Dynasty, enhancing cultural tourism and regional vitality [1] Group 1: Exhibition Highlights - The most anticipated artifact is the Simuwu Ding, a significant cultural relic, which is a 1:1 replica made in the 1970s for preservation purposes [1] - A themed lecture titled "Three Thousand Years of Central Plains and Ancient Shu" was held to discuss the interaction between Shang civilization and Ancient Shu culture [1] Group 2: Cultural Tourism Initiatives - The exhibition serves as a catalyst for the "Autumn Cultural Tourism Integration Consumption Season," with plans for four public lectures and themed educational activities for youth [1] - The "Guangdu City Market" will feature cultural and creative products related to bronze ware and oracle bone inscriptions to enhance visitor experience [1] Group 3: Year-Round Activities - The Konggang Science and Technology Group has organized over 150 themed activities throughout the year, including agricultural revitalization and seasonal events [2] - Future plans include seasonal activities such as Spring Flower Appreciation, Summer Cultural Season, Autumn Consumption Season, and Winter Folk Customs Season to create immersive experiences [2] Group 4: Cultural and Economic Impact - The integration of Yinxu's bronze culture with Ancient Shu's heritage aims to enhance the reputation and influence of Guangdu Museum [2] - This initiative represents an innovative practice of "Cultural Tourism + Various Industries," injecting new vitality into the region and promoting rural revitalization [2]
奋力完成四张答卷 推动甘孜绿水青山冰天雪地变为金山银山
Si Chuan Ri Bao· 2025-06-17 07:07
Core Viewpoint - The tourism industry in Ganzi Prefecture is experiencing significant growth, with a focus on cultural and ecological integration, leading to increased visitor numbers and revenue [4][9]. Tourism Growth and Economic Impact - In 2024, Ganzi Prefecture is expected to receive 43.85 million tourists, generating a total tourism revenue of 48.15 billion yuan, representing year-on-year growth of 5.95% and 6.26% respectively [4]. - The region's natural beauty and cultural heritage are being transformed into economic benefits for local communities, promoting high-quality development [4]. Cultural and Ecological Integration - Ganzi Prefecture emphasizes the integration of ecology and culture in tourism, enhancing the visitor experience through the promotion of local cultural elements [5][6]. - The launch of the Pilo site protection project, with an investment of approximately 240 million yuan, marks a new phase in the systematic protection and development of significant archaeological sites [7]. Resource Development and Planning - Ganzi Prefecture has identified 36,112 tourism resources, including 308 five-star resources and 115 A-level tourist attractions, leading the province in these metrics [8]. - The local government is implementing comprehensive tourism development plans, including the "14th Five-Year" tourism development plan, to enhance the quality and appeal of tourist destinations [8]. Brand Building and Marketing - Ganzi Prefecture aims to establish itself as an "international ecological and cultural tourism destination," enhancing its brand influence through various promotional activities [9][10]. - Recent marketing initiatives, such as the "King of Shushan" tourism promotion event, have successfully highlighted the region's natural wonders and cultural diversity [10]. Festivals and Cultural Events - Ganzi Prefecture promotes local festivals as key components of cultural tourism, enhancing visitor engagement and cultural exchange [11]. - Events like the China Kangding International Love Song Festival have become significant attractions, enriching local cultural life and boosting tourism [11]. Visitor Services and Experience - The region has focused on improving visitor services, achieving a significant increase in tourist satisfaction and safety during peak travel periods [14][15]. - Ganzi Prefecture has implemented a comprehensive complaint resolution mechanism and enhanced infrastructure to support a better visitor experience [15][16]. Community and Economic Development - Ganzi Prefecture is fostering the integration of agriculture, commerce, and tourism, creating new economic opportunities for local communities [17][18]. - The development of the Moxi Park scenic area exemplifies successful community engagement in tourism, leading to increased local income and employment [18]. Employment and Economic Opportunities - The tourism sector in Ganzi Prefecture has created over 95,000 jobs, significantly contributing to local employment and economic growth [19]. - The region's focus on developing rural tourism and hospitality services is attracting new residents and entrepreneurs, further enhancing economic prospects [19].
顺义天竺打造航空慢生活特色街区,招募艺术民宿、创意市集等项目
Xin Jing Bao· 2025-05-30 06:34
Group 1 - The "2025 Tianzhu Town Quality Resource Promotion and Investment Attraction Conference" was held, where strategic cooperation agreements were signed with various industry associations, third-party service agencies, and key enterprises in fields such as healthcare, hotels, and sports [1] - The first "Enterprise Reception Room" in Shunyi District was unveiled, designed to provide a "quasi-overseas" business service space for key enterprises, offering free communication venues [1] - Tianzhu Town promoted nearly 3,520 acres of quality land resources, including 12 industrial and commercial buildings and 3 factories, with a focus on the 2801 block and Gangshan block for future development [1] Group 2 - The "Flying Garden Art Street" project in Loutai Village aims to create a multifunctional residential, tourism, and production complex, inviting investment and operational partners to develop a unique suburban lifestyle area [2] - Tianzhu Town is leveraging its proximity to Beijing Capital International Airport to establish a dual-core development path focused on air service and international consumption, aiming to build a modern industrial system [2] - The town is committed to creating an open economic ecosystem with a strategy based on commerce, business, and trade, striving for high-quality economic development [2]