Group 1 - The core viewpoint of the article highlights the recognition of local brands "Tianmao" and "Damaotou" as part of Shandong Province's first batch of "New Service Consumption Brands," reflecting the county's efforts in service consumption innovation and quality enhancement [2] - This recognition is expected to expand the influence of local brands, stimulate market vitality, and inject new momentum into the upgrade of service consumption within the county [2] - The county plans to continue supporting brand cultivation and services, aiming to enhance the quality of the service consumption environment and promote a demonstrative effect [2]