Core Insights - The public fund industry has seen a surge in new fund launches in October, with nearly a hundred new funds being raised, predominantly in equity products [1][5] - Many of the new equity funds are actively managed, with well-known fund managers at the helm [1][5] Fund Launches - The number of new funds launched in October is significant, with 94 products set to open for subscription, and 39 more awaiting issuance starting from October 15 [6] - On October 9, 18 new funds were launched, with 12 being equity funds and 6 being bond funds, while on October 13, 29 new funds were launched, with only 2 being bond funds [5][6] - High fundraising caps have been set for many new funds, with some reaching up to 8 billion [4][6] Notable Fund Managers - Notable fund managers are managing new products, such as Jin Zicai, who is set to manage the Caifeng Quality Selection Fund, and Lan Xiaokang from China Europe Fund, who will manage the China Europe Value Navigation Fund [3][6] Market Trends - There is a noticeable shift of funds from the bond market to equity markets, driven by investor demand for A-shares and other equity assets [7] - Traditional industries, particularly undervalued and high-dividend sectors like banks and resources, are attracting significant investor interest [5] Challenges for Small Fund Companies - Small and medium-sized fund companies face challenges in attracting investor attention due to lower brand recognition and trust compared to larger firms [8][9] - Despite these challenges, some smaller firms have successfully launched multiple equity products since 2025, such as Su Xin Fund and Huatai Baoxing Fund [8][9]