Group 1 - Ningjin Rural Commercial Bank has launched an innovative financial service model combining "industry + e-commerce + credit" to support the development of local特色产业 [1] - The bank has established a financing service platform for e-commerce businesses and individual entrepreneurs, providing tailored services to companies in the wood, elevator, and fitness equipment industries [1] - As of the end of March, the bank issued "e-commerce industry loans" to 322 clients totaling 115 million yuan, and provided credit support of 323 million yuan to 872 e-commerce customers [1] Group 2 - Shandong Blightway Fitness Equipment Co., Ltd. is a modern fitness equipment company focusing on design, research and development, production, and sales [2] - The company is upgrading its production line and entering the e-commerce sector, facing challenges such as low production capacity and high costs [2] - Ningjin Rural Commercial Bank provided a loan of 9.5 million yuan to the company, addressing its financing difficulties and allowing it to benefit from related subsidies [2]

"为迎合消费市场，我公司开启线上直播渠道，加大电商领域渠道拓展、产品研发和资金投入，有农商 银行结伴同行，我们有信心在电商领域开疆拓土。"公司总经理刘新利坦言道。面对传统生产线产能 低、生产成本高、投资大等问题，该公司计划在升级生产线的同时进军电商领域，但需投入大笔资金， 融资成败成为转型的关键所在。宁津农商银行客户经理在银企座谈会中了解情况后，根据"一企一策"的 原则，为企业制定了详细的融资方案，并推荐以工业厂房为抵押，成功办理2995万元的"流动资金贷"， 在金融活水的浇灌下，该公司先后开展了为期5天的"采购狂欢节"等系列活动，公司旗下4个品牌的13个 系列共38款产品同步亮相，5天时间便成功斩获1.13亿元的线上订单，促进了企业的良性循环。 宁津农商银行因地制宜、精准施策，通过紧跟政策信息、优化对接协作、创新服务机制、简化办贷流 程、政银企三方协作等措施，积极搭建电商企业及个体工商户融资服务平台，"一对一"精准服务从事电 商经营的木器、电梯产业、健身器材等企业及上下游产业链客户，以"真金白银"赋能电商产业发展。截 至3月末，宁津农商银行发放"电商产业贷"322户、1.15亿元，累计向872名电商客户提供 ...