近日，工业和信息化部会同5部门联合印发《关于增强消费品供需适配性进一步促进消费的实施方案》 （以下简称《实施方案》）。11月27日上午，国务院新闻办公室举行政策例行吹风会，工业和信息化部 副部长谢远生等介绍有关情况。 实现生产和消费从量到质的转变 "总体看，当前我国消费品供给已进入优质优价新发展阶段，基本满足了人民美好生活需要。但部分领 域供需结构性错配问题依然存在。"谢远生表示，如国内首饰、箱包、化妆品等领域高端品牌还比较 少；适应居民品质化、个性化需求的新产品创新应用和供给不足；部分消费热点尚未完全充分供给。 聚焦供需错配的主要领域和环节，《实施方案》提出5个方面的举措。 拓展增量，加速新技术新模式创新应用。打造一批重点领域标志性产品和首用场景样板，推广柔性生 产、用户参与设计等高效响应制造新模式，完善中试验证等服务平台，推动人工智能等新技术融入研发 生产销售应用全链条。 深挖存量，扩大特色和新型产品供给。针对绿色、健康、农村、国潮等新型和重点领域消费，加快特殊 膳食食品、休闲运动等产品研发创新，提升消费品能效、水效限定值标准，推广体育优品目录和历史经 典产品消费地图，开展名优产品巡展和下乡活动等。 细分 ...

本文字数：2643，阅读时长大约5分钟 2025.11. 28 《方案》提出，到2027年，消费品供给结构明显优化，形成3个万亿级消费领域和10个千亿级消费热点，打造一批富有文 化内涵、享誉全球的高品质消费品；到2030年，供给与消费良性互动、相互促进的高质量发展格局基本形成，消费对经济 增长的贡献率稳步提升。 作者 | 第一财经 祝嫣然 工业和信息化部等六部门日前联合印发《关于增强消费品供需适配性进一步促进消费的实施方案》（下称《方案》）。这 是党的二十届四中全会召开后首个印发的关于促消费政策文件。 《方案》围绕拓展增量、深挖存量、细分市场、场景赋能、优化环境部署了19项重点任务。 11月27日，在国务院政策例行吹风会上，工业和信息化部副部长谢远生表示，《方案》通过聚焦供给侧结构性改革，加速 品牌引领、标准升级和新技术应用，激发我国庞大内需市场的"乘数效应"与"结构红利"，到2027年，有望在重点领域催 生数万亿元规模的新增消费市场。 明确重点领域 供给和需求是经济发展的一体两面。谢远生表示，适配，就是消费品生产供给端主动适应消费趋势变化，从产品设计开始 就精准匹配多元消费需求，实现供给和需求的双向奔赴，在 ...

Core Viewpoint - The Chinese government is implementing a new policy to enhance the adaptability of consumer goods supply and demand, aiming to improve the quality and efficiency of production and consumption [1][2]. Group 1: Policy Implementation - The "Implementation Plan" focuses on transforming production from quantity to quality, addressing mismatches in supply and demand, and reducing resource waste [1]. - The plan includes five targeted policy deployments from both supply and demand perspectives, ensuring seamless integration from production to consumption [1]. Group 2: Development Goals - The plan sets two main development goals: by 2027, to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots; by 2030, to achieve a high-quality development pattern of mutual promotion between supply and consumption [2]. - The trillion-level consumption sectors include elderly products, smart connected vehicles, and consumer electronics, while the hundred-billion-level hotspots encompass baby products, smart wearables, cosmetics, fitness equipment, outdoor goods, and pet supplies [2]. Group 3: Consumer Trends - With rising living standards, consumer focus has shifted from availability to quality, prompting specific arrangements to promote high-quality consumer goods supply [3]. - The National Development and Reform Commission aims to enhance supply quality through technological innovation, brand standards, and meeting public needs [3].

Core Insights - The Chinese government aims to create three trillion-yuan-level consumption sectors and ten hundred-billion-yuan-level consumption hotspots by 2027, focusing on supply-side structural reforms to stimulate domestic demand [1][2] Group 1: Trillion-Yuan Consumption Sectors - The three identified trillion-yuan consumption sectors are elderly products, smart connected vehicles, and consumer electronics, with the elderly products market expected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, reflecting a compound annual growth rate of 7.3% [1] Group 2: Hundred-Billion-Yuan Consumption Hotspots - The ten hundred-billion-yuan consumption hotspots include baby products, smart wearable devices, cosmetics, fitness equipment, outdoor products, pet food, civilian drones, trendy toys, jewelry, and national trend clothing [1] Group 3: Market Trends and Consumer Preferences - There is a strong growth momentum in these sectors, driven by trends such as health consciousness and fitness, leading to increased demand for outdoor products and fitness equipment. The IP economy aligns with the consumption preferences of younger demographics, resulting in a rapid global rise of trendy products [2]

Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has introduced a plan to enhance the adaptability of supply and demand in consumer goods, aiming to stimulate consumption and align production with consumer preferences [1][2]. Group 1: Key Measures and Goals - The plan outlines 19 key tasks focused on five areas: accelerating the application of new technologies and models, expanding the supply of unique and new products, cultivating new consumption scenarios and business formats, and enhancing scene empowerment [2][3]. - By 2027, the plan aims to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots, with a vision for a high-quality development pattern of mutual promotion between supply and consumption by 2030 [7][8]. Group 2: Targeted Consumption Areas - The trillion-level consumption sectors identified include elderly products, smart connected vehicles, and consumer electronics, with the elderly products market projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, reflecting a compound annual growth rate of 7.3% [7][8]. - The hundred-billion-level consumption hotspots include baby products, smart wearable devices, cosmetics, fitness equipment, outdoor products, pet food and supplies, civilian drones, trendy toys, jewelry, and national trend clothing, indicating strong growth potential [9][11]. Group 3: Supply and Demand Dynamics - The current supply of consumer goods has entered a new development stage characterized by quality and price, although structural mismatches in supply and demand still exist in certain areas [12][13]. - The government plans to address these mismatches by increasing resource investment and efforts to achieve a higher level of dynamic balance in supply and demand over the next five years, ensuring consumers have access to better quality products and services [14].

央视网消息：11月27日，国务院新闻办公室举行政策例行吹风会。国家发展和改革委相关负责人在发布会上表示，下一步，国家将出台举措推 动优质消费品供给提质扩容，为消费增长注入强劲动力。 工业和信息化部：聚焦供需错配堵点 最大程度激发消费潜力 在11月27日上午举行的国新办吹风会上，工业和信息化部等多部门相关负责人，对新发布的《关于增强消费品供需适配性进一步促进消费的实 施方案》（以下简称《实施方案》）进行了详细介绍。《实施方案》提出目标，未来5年，消费对我国经济增长的贡献率将稳步提升。 在11月27日的吹风会现场，工业和信息化部相关负责人介绍，目前，我国消费品品种总量已达到2.3亿种，但部分领域依然存在供需结构性错 配的问题。下一步，将聚焦供需错配的主要领域和堵点环节，通过五大举措来最大程度激发消费潜力。 首先是加强技术引领，加力推动供给创新。在技术创新上，深入实施"人工智能+"行动、推动智能终端"万物智联"，培育智能产品生态。在场 景创新上，加快推出应用场景项目清单，围绕建设综合性重大场景组织实施若干重大项目，打造一批带动面广、示范性强的消费新场景。 二是提升品牌标准，深入推动供给提质，国家将继续推动中国品牌日 ...

Core Insights - The article discusses the implementation plan released on November 26, aimed at enhancing the adaptability of supply and demand in consumer goods to further promote consumption [1][3]. Group 1: Key Consumption Areas - Three trillion-level consumption areas identified include elderly products, smart connected vehicles, and consumer electronics [5]. - Ten billion-level consumption hotspots include baby products, smart wearable devices, cosmetics, fitness equipment, outdoor products, pet food supplies, civilian drones, trendy toys, jewelry, and national trend clothing [5][6]. - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, with a compound annual growth rate of 7.3% [5]. Group 2: Addressing Supply and Demand Mismatches - The core objective of the implementation plan is to transition production and consumption from quantity to quality, addressing mismatches in supply and demand that lead to resource waste [7]. - The plan includes measures to expand new technologies, enhance product supply, and create new consumption scenarios to better match diverse consumer needs [7][8]. Group 3: Consumer Trends and Innovations - The user base for generative artificial intelligence products reached 515 million by mid-2023, indicating a growing application in consumer goods [8]. - The promotion of old-for-new consumption policies has generated over 2.4 trillion yuan in sales, benefiting more than 360 million people in the first ten months of the year [9]. - Future initiatives will focus on expanding large-scale consumption, fostering new types of consumption, and creating an international consumption environment [9].

11月27日，国新办举行国务院政策例行吹风会，介绍已于昨日（11月26日）发布的《关于增强消费品供需适配性进一步促进消费的实施方案》（以下简称《实 施方案》）有关情况。 3.千亿级消费热点包括婴童用品、智能穿戴产品、化妆品、健身器材、户外用品、宠物食品用品、民用无人机、潮玩、珠宝首饰与国潮服饰等。 4.实现生产和消费从量到质的转变，让企业从生产更多向生产更对、生产更好转变，解决"想买的买不到、想卖的卖不掉"所带来的要素错配和资源浪费。 5.截至今年上半年末，我国生成式人工智能产品用户规模已经达到了5.15亿。 6.今年前10个月，消费品以旧换新带动销售额超2.4万亿元，惠及超3.6亿人次。 会上，工业和信息化部副部长谢远生、国家发展改革委就业收入分配和消费司司长吴越涛、工业和信息化部消费品工业司司长何亚琼、商务部市场运行和消费促进 司负责人杨枿、文化和旅游部产业发展司司长缪沐阳、市场监管总局市场稽查专员嵇小灵就多个热点问题作出回应。 来看会上重点内容： 3个万亿级、10个千亿级消费热点明确 1."3个万亿级和10个千亿级消费热点"是基于对消费趋势、产业基础和技术变革的综合研判，提出未来一段时期着力培育和拓展的 ...

Core Insights - The document outlines a plan to enhance the adaptability of supply and demand in consumer goods, aiming for significant structural optimization by 2027, with the creation of three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots [1][5]. Group 1: Trillion-Level Consumption Sectors - The three trillion-level consumption sectors identified include elderly products, smart connected vehicles, and consumer electronics, reflecting a comprehensive assessment of consumption trends, industrial foundations, and technological changes [1][2]. Group 2: Hundred-Billion-Level Consumption Hotspots - The ten hundred-billion-level consumption hotspots encompass baby and children's products, smart wearable devices, cosmetics, fitness equipment, outdoor products, pet food and supplies, civilian drones, trendy toys, jewelry, and national trend clothing, all showing strong growth momentum and significant development potential [2][4]. Group 3: Market Dynamics and Growth Potential - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, with a compound annual growth rate of 7.3%, highlighting the importance of the silver economy [1][2]. - The implementation plan aims to stimulate the domestic consumption market's resilience and vitality, potentially generating several trillion yuan in new consumption markets by 2027 through supply-side structural reforms [5]. - The strategy includes optimizing existing products by enhancing quality and cultural elements, as well as creating new products and services to meet emerging consumer needs, such as smart home ecosystems and solutions for the elderly [5].

工业和信息化部会同五部门日前联合印发了《关于增强消费品供需适配性进一步促进消费的实施方 案》。《实施方案》提出，到2027年，形成3个万亿级消费领域和10个千亿级消费热点。 "3个万亿级和10个千亿级消费热点"都有哪些？工业和信息化部副部长谢远生在11月27日国新办举行的 国务院政策例行吹风会上解释，这是基于对消费趋势、产业基础和技术变革的综合研判，提出未来一段 时期着力培育和拓展的重点领域。 其中万亿级消费领域包括老年用品、智能网联汽车、消费电子等。以老年用品为例，在我国人口老龄化 程度不断加深的时代背景下，市场规模已从2014年的2.6万亿元增长到2024年的5.4万亿元，年复合增长 率达到7.3%，成为银发经济的重要支撑。 千亿级消费热点包括婴童用品、智能穿戴产品、化妆品、健身器材、户外用品、宠物食品用品、民用无 人机、潮玩、珠宝首饰与国潮服饰等，这些领域已展现出强劲的增长势头和巨大的发展潜力，让消费市 场呈现出多元化、活力化等重要特征。比如，伴随健康生活、全民健身理念兴起，户外用品、健身器材 需求更加旺盛，IP经济（也就是利用知识产权所创造的经济）契合年轻群体消费偏好，各类潮玩产品快 速火爆全球。 谢 ...