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电商社交APP开发全流程解析
Sou Hu Cai Jing· 2025-09-30 12:34
Core Insights - The article emphasizes the shift in user shopping experience from traditional browsing and ordering to a more interactive model that enhances engagement and conversion through social interactions and recommendations [1] Group 1: Development Process of E-commerce Social Apps - The development process can be divided into several key stages, starting with demand analysis and product positioning, which focuses on user interaction rather than just transactions [3] - Function planning and prototype design involve outlining essential features for different user roles, including user, social, merchant, and backend [4][5][6][7] - The development and testing phase includes creating a minimum viable product (MVP) to validate market needs while ensuring user experience and security [9] - The launch and promotional operations stage focuses on user acquisition strategies such as social sharing and influencer marketing, while monitoring key performance metrics [10] - Continuous iteration and optimization are crucial for maintaining user engagement and competitiveness, incorporating new features like short videos and AI recommendations [11]