2024年，武汉外贸出口额同比劲增21.1%，光电子器件等核心产品出口增幅近30%。亮眼数据背后，一 场营销范式革命正悄然发生。当全球超六成商业采购者依赖ChatGPT、Gemini等工具筛选供应商时，能 否进入AI推荐序列，已成为订单归属的核心变量。 这一竞争焦点指向"GEO优化"——生成式引擎优化的核心场域。其摒弃传统搜索排名争夺，转而深度优 化企业信息维度，使其成为AI生成答案的优先推荐或默认解决方案。 对"武汉制造"而言，这已非可选路径，而是必由之路。高技术产品出口依赖专业决策，AI正成为关键决 策支撑。武汉企业欲抢占未来订单，必先获取AI"认知认可";光谷硬核科创实力，亟需匹配AI时代流量 新逻辑，在智能系统优先级排序中占据头部位置。 武汉某工业传感器企业通过专项优化，其产品在ChatGPT相关方案推荐中占比达65%，直接拉动销售额 增长220%。这印证了新商业现实：未来贸易竞争，本质是信息在智能生态中的优先级竞争。 最新统计数据勾勒出武汉外贸新图景。2024年，武汉市外贸进出口总额达4033.5亿元，同比增长11.8%; 其中出口额2622.6亿元，增幅高达21.1%，增速领跑整体贸易。 出口数据 ...

Core Insights - The article discusses the launch of a pioneering dual-engine optimization service, GEO+SEO, by Global Search, aimed at assisting B2B foreign trade companies in building a traffic system that integrates traditional search and AI recommendations [1][3]. Group 1: Market Transformation - There is a significant shift in B2B purchasing behavior from "search behavior" to "question behavior," where overseas buyers now directly ask AI for supplier recommendations instead of using search engines [3]. - The experience of Global Search, which serves over 50,000 enterprises, indicates that AI models are becoming new traffic distributors, while traditional search traffic remains crucial for foreign trade customer acquisition [3]. Group 2: GEO+SEO Dual Engine - The GEO+SEO service is not merely an addition of GEO and SEO but aims to create a mutually empowering trust loop [4]. Group 3: SEO as a Trust Foundation for GEO - A strong natural ranking on search engines like Google and Bing signifies that a company's website content quality and authority are recognized by algorithms, leading to sustained traffic and becoming a key reference for AI models [5]. Group 4: GEO Enhancing SEO Trust Loop - When buyers see brand recommendations in AI responses, they often verify through Google searches. If the brand's official website and social media appear prominently in search results, it significantly boosts buyer trust [6]. - The AI recommendations provided by GEO deliver high-quality, intent-driven traffic to SEO, creating a complete trust chain from AI recommendation to search verification [6]. Group 5: Importance of Simultaneous GEO and SEO Strategy - With Google handling 15 billion searches daily, it remains an irreplaceable source of precise traffic for foreign trade companies, while GEO represents a crucial future entry point for purchasing decisions [7]. - A simultaneous strategy for SEO and GEO allows companies to capture current search traffic and seize future AI recommendation opportunities, establishing a dual-engine traffic system [7]. - Global Search is positioned as an optimal service provider for companies seeking expertise in both Google SEO and GEO optimization, enabling brands to transition from passive search to active recommendation [7].

Core Insights - The article emphasizes the shift in user shopping experience from traditional browsing and ordering to a more interactive model that enhances engagement and conversion through social interactions and recommendations [1] Group 1: Development Process of E-commerce Social Apps - The development process can be divided into several key stages, starting with demand analysis and product positioning, which focuses on user interaction rather than just transactions [3] - Function planning and prototype design involve outlining essential features for different user roles, including user, social, merchant, and backend [4][5][6][7] - The development and testing phase includes creating a minimum viable product (MVP) to validate market needs while ensuring user experience and security [9] - The launch and promotional operations stage focuses on user acquisition strategies such as social sharing and influencer marketing, while monitoring key performance metrics [10] - Continuous iteration and optimization are crucial for maintaining user engagement and competitiveness, incorporating new features like short videos and AI recommendations [11]

Group 1 - The core objective for B2B companies in customer acquisition is "precision," as traditional broad marketing strategies lead to resource waste and fail to reach high-value clients [1][5] - GEO optimization, when integrated with AI recommendation technology, enables B2B companies to achieve effective conversion within "15 days," allowing brands to gain more exposure in a targeted traffic pool [1][12] Group 2 - GEO optimization is crucial for B2B enterprises as it aligns brand information with specific "region + demand" search scenarios, preventing missed opportunities due to vague regional targeting [5][6] - Traditional GEO optimization methods are inefficient and often overlook long-tail demands, while AI technology addresses these issues by ensuring comprehensive coverage in regional search scenarios [6][7] Group 3 - AI recommendation technology enhances B2B GEO optimization by providing data-driven precise matching, increasing brand visibility through deep keyword mining and dynamic adaptation to search trends [7][8] - The integration of AI allows for proactive engagement with potential high-value clients by analyzing user data and delivering tailored brand information [7][12] Group 4 - The implementation of AI and GEO optimization can be completed in 15 days, involving stages such as regional demand analysis, keyword layout, and performance monitoring [8][9][10] - The final goal of this integration is to convert brand exposure into high-value business opportunities, significantly improving inquiry rates and reducing contract signing times [12][13]

Investment Rating - The report maintains a positive outlook on the internet media sector, indicating an "Overweight" rating, suggesting that the industry is expected to outperform the overall market [4]. Core Insights - The report highlights the strong performance of AI applications in the US stock market, particularly noting Figma's successful IPO and its market capitalization exceeding $50 billion. Figma's integration of AI into design workflows is expected to enhance customer retention and drive revenue growth [4]. - The report identifies several key opportunities within the domestic AI application industry, including AI design, AI advertising, AI companionship/gaming, cross-border e-commerce, and education [4]. - The gaming sector is also highlighted, with Tencent's new game "Delta Action" exceeding expectations in daily active users, indicating strong growth potential despite high baseline comparisons [4]. - The report emphasizes the ongoing high demand for consumer entertainment sectors such as trendy toys, music, and concerts, with companies like Pop Mart and NetEase Cloud Music being recommended as core investment targets [4]. Summary by Sections AI Applications - Figma's revenue for 2024 is projected at $749 million, reflecting a year-over-year growth of 48%. The company's Rule of 40 score is among the top in the SaaS sector, with a revenue growth rate of 46% and an operating margin of 18% [4]. - The report suggests focusing on domestic AI design companies like Meitu, which is expected to grow at a CAGR of approximately 40% from 2024 to 2026, and Kuaishou, which has a low PE ratio of 15x [4]. Gaming Sector - Tencent's gaming growth potential is considered underestimated, with new titles like "Delta Action" performing well in the market. The report anticipates continued growth from other titles in development [4]. - Other companies such as Giant Network and Huatuo are also mentioned for their innovative game offerings and potential for future growth [4]. Consumer Entertainment - The report continues to recommend companies in the high-demand consumer entertainment sector, including Pop Mart and NetEase Cloud Music, as they have adjusted to high valuations and are entering favorable investment zones [4]. Advertising and Marketing - The collaboration between Focus Media and Alipay is noted as a significant development, aiming to create new marketing paradigms by integrating digital and physical spaces [4].