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全球搜推出行业首个外贸GEO+SEO双引擎优化服务
Sou Hu Cai Jing· 2025-10-10 11:21
全球搜推出行业首创的外贸GEO+SEO双引擎优化服务,通过搜索优化与生成式引擎优化的深度协同,帮助外贸B2B企业构建覆盖传统搜索与AI推荐的双引 擎流量体系。 这一创新服务旨在解决当采购商越来越多地通过AI工具直接获取供应商推荐,而非传统搜索时,企业面临的"搜索即隐身"困境。 01 市场变革:从"搜索行为"到"提问行为"的迁移 GEO所带来的AI推荐,为SEO入口输送了高质量、高意向的验证流量,形成从AI推荐到搜索验证的完整信任链条。 Q:为什么建议外贸企业要同步布局GEO和SEO? 02 GEO+SEO双引擎:构建信任闭环的协同体系 全球搜推出的双引擎服务,不是简单地将GEO与SEO叠加,而是构建相互赋能的信任闭环。 SEO为GEO奠定信任基础 当企业在Google、Bing等搜索引擎中拥有良好的自然排名,意味着网站内容质量与权威性已获算法认可。这不仅带来持续流量,更成为AI大模型抓取与引用 的重要依据——优质、高权重的网站内容,更容易被AI采纳并推荐至采购商的问答结果中。 GEO为SEO强化信任闭环 当采购商在AI问答中看到品牌推荐,通常会进一步通过Google搜索验证。如果此时品牌的官网、社媒等渠道均出 ...
电商社交APP开发全流程解析
Sou Hu Cai Jing· 2025-09-30 12:34
在"社交+电商"的模式下,用户购物体验不再局限于浏览和下单,而是通过互动、分享和推荐实现更强的黏性和转化。一个完整的电商社交APP开发流程大 致可以分为以下几个阶段。 电商社交APP开发 用户端:注册登录、商品浏览、购物车、支付、订单管理、好友互动、内容分享。 社交端:动态发布、点赞评论、私信、圈子、直播互动。 商家端:商品管理、订单处理、活动配置、数据统计。 后台端:用户管理、内容审核、数据分析。 在功能明确后,产品经理需绘制原型,UI设计师则将其转化为直观界面,确保既具备购物的便捷性,又能体现社交的趣味性。 三、开发与测试阶段 开发团队通常会先构建最小可行产品(MVP),上线核心功能以快速验证市场。研发过程中要注重交互体验和性能稳定,同时保证支付及用户隐私的安 全。测试环节包括功能测试、性能测试、安全测试和兼容性测试,确保产品在不同设备和网络环境下都能顺畅运行。 一、需求分析与产品定位 在开发之前,首先要明确产品定位。与传统电商平台相比,电商社交APP更强调人与人之间的互动。企业需要结合目标用户群体,确定主要场景和核心卖 点。例如,年轻人偏爱社区分享、兴趣圈子和拼团;部分用户则更青睐达人推荐和直播带货。清 ...
专注B2B行业的GEO优化:15天内实现AI推荐,精准获取高价值商机
Sou Hu Cai Jing· 2025-08-24 08:50
Group 1 - The core objective for B2B companies in customer acquisition is "precision," as traditional broad marketing strategies lead to resource waste and fail to reach high-value clients [1][5] - GEO optimization, when integrated with AI recommendation technology, enables B2B companies to achieve effective conversion within "15 days," allowing brands to gain more exposure in a targeted traffic pool [1][12] Group 2 - GEO optimization is crucial for B2B enterprises as it aligns brand information with specific "region + demand" search scenarios, preventing missed opportunities due to vague regional targeting [5][6] - Traditional GEO optimization methods are inefficient and often overlook long-tail demands, while AI technology addresses these issues by ensuring comprehensive coverage in regional search scenarios [6][7] Group 3 - AI recommendation technology enhances B2B GEO optimization by providing data-driven precise matching, increasing brand visibility through deep keyword mining and dynamic adaptation to search trends [7][8] - The integration of AI allows for proactive engagement with potential high-value clients by analyzing user data and delivering tailored brand information [7][12] Group 4 - The implementation of AI and GEO optimization can be completed in 15 days, involving stages such as regional demand analysis, keyword layout, and performance monitoring [8][9][10] - The final goal of this integration is to convert brand exposure into high-value business opportunities, significantly improving inquiry rates and reducing contract signing times [12][13]
互联网传媒周报:Figma上市大涨,发布全球AI设计深度,分众与支付宝合作发布会举办在即-20250804
Shenwan Hongyuan Securities· 2025-08-04 08:18
Investment Rating - The report maintains a positive outlook on the internet media sector, indicating an "Overweight" rating, suggesting that the industry is expected to outperform the overall market [4]. Core Insights - The report highlights the strong performance of AI applications in the US stock market, particularly noting Figma's successful IPO and its market capitalization exceeding $50 billion. Figma's integration of AI into design workflows is expected to enhance customer retention and drive revenue growth [4]. - The report identifies several key opportunities within the domestic AI application industry, including AI design, AI advertising, AI companionship/gaming, cross-border e-commerce, and education [4]. - The gaming sector is also highlighted, with Tencent's new game "Delta Action" exceeding expectations in daily active users, indicating strong growth potential despite high baseline comparisons [4]. - The report emphasizes the ongoing high demand for consumer entertainment sectors such as trendy toys, music, and concerts, with companies like Pop Mart and NetEase Cloud Music being recommended as core investment targets [4]. Summary by Sections AI Applications - Figma's revenue for 2024 is projected at $749 million, reflecting a year-over-year growth of 48%. The company's Rule of 40 score is among the top in the SaaS sector, with a revenue growth rate of 46% and an operating margin of 18% [4]. - The report suggests focusing on domestic AI design companies like Meitu, which is expected to grow at a CAGR of approximately 40% from 2024 to 2026, and Kuaishou, which has a low PE ratio of 15x [4]. Gaming Sector - Tencent's gaming growth potential is considered underestimated, with new titles like "Delta Action" performing well in the market. The report anticipates continued growth from other titles in development [4]. - Other companies such as Giant Network and Huatuo are also mentioned for their innovative game offerings and potential for future growth [4]. Consumer Entertainment - The report continues to recommend companies in the high-demand consumer entertainment sector, including Pop Mart and NetEase Cloud Music, as they have adjusted to high valuations and are entering favorable investment zones [4]. Advertising and Marketing - The collaboration between Focus Media and Alipay is noted as a significant development, aiming to create new marketing paradigms by integrating digital and physical spaces [4].