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广发银行潍坊分行营业部举行金融宣传周进社区活动
Qi Lu Wan Bao· 2025-09-20 11:27
Core Viewpoint - The company successfully organized a financial education campaign themed "Protecting Financial Rights, Supporting a Better Life" on September 16, 2025, to enhance public financial literacy and risk awareness in accordance with regulatory requirements [1]. Group 1: Event Implementation - The campaign featured diverse promotional methods tailored to community residents' needs, including setting up consultation booths in three residential areas and distributing over 300 informational brochures [1][3]. - One-on-one consultations were provided by staff to address specific financial inquiries from residents, enhancing personalized financial service guidance [1]. - Digital promotion was integrated, encouraging residents to follow the company's official social media platforms for financial knowledge updates and online service introductions [1]. Group 2: Event Outcomes - The "Financial Education Week" achieved significant results, with over 300 residents directly served and three consultation booths established [3]. - The initiative effectively improved community residents' understanding of financial knowledge, particularly among vulnerable groups, enhancing their ability to identify and resist illegal financial activities [3]. - The event not only disseminated financial knowledge but also showcased the company's positive corporate image and social responsibility, strengthening relationships with community residents [3]. Group 3: Future Plans - The company aims to establish a long-term mechanism for regular financial education activities in communities, schools, and businesses [5]. - There will be a focus on accurately addressing community needs by providing more targeted financial education content [5]. - The company plans to innovate promotional methods by exploring new media technologies and interactive experiences to enhance engagement and effectiveness [5]. - Internal training will be reinforced to improve employees' professional skills and communication abilities, enabling them to serve as effective financial knowledge promoters [5].