Core Insights - The film consumption market in Li Cang District, Qingdao, is experiencing a significant boost during the summer movie season, with cinema ticket sales increasing by 116% month-over-month in July [1] - The district is promoting a shift from "box office economy" to "comprehensive consumption economy" by integrating movie tickets with local dining discounts and other activities [1] - The "movie+" model is being adopted by local cinemas to create a multi-faceted market, enhancing the overall movie-going experience and attracting both local residents and tourists [2] Group 1 - The collaboration between cinemas and nearby restaurants to offer discounts based on movie ticket stubs is driving consumer engagement and spending [1] - The success of offline roadshow events for popular films is drawing in dedicated fans and tourists, further energizing the local film market [2] - The integration of movie IPs into merchandise sales is creating additional revenue streams and enhancing the consumer experience at cinemas [2] Group 2 - Li Cang District plans to continue innovating consumer experiences and optimizing the cultural supply to stimulate the film consumption economy [3] - The district's strategy includes using movie tickets as a leverage point to enhance overall cultural tourism consumption [3]