为践行中央经济工作会议和中央金融工作会议精神，响应国务院、证监会、 上海市政府关于推进上市公司高质量发展的政策号召，落实上海证券交易所《关 于开展沪市公司"提质增效重回报"专项行动的倡议》，上海电影股份有限公司 证券代码：601595 证券简称：上海电影 公告编号：2025-014 上海电影股份有限公司 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 （以下简称公司）坚持以人民为中心，以提供优质文化产品和服务为使命，以回 报投资者为职责，持续聚焦并拓展主责主业，着力增强核心盈利能力，坚定推进 上市公司高质量发展。基于对公司未来发展前景的信心及公司价值的认可，公司 将采取措施切实推动"提质增效重回报"行动，不断增强价值创造能力，维护全 体股东利益。现将 2025 年度"提质增效重回报"行动方案报告如下： 一、提升经营质量 公司高度重视经营质量的全面提升，在控股股东上海电影（集团）有限公司 支持下，积极构建适应时代发展需求的业务布局，加快发展新质生产力，形成 "3+1+X"的产业发展矩阵：电影宣发、院线经营、IP 运营三大核心业务 ...

Core Viewpoint - Shanghai Film is navigating industry challenges by diversifying its business model, focusing on IP operations to create a second growth curve while maintaining its core film distribution and exhibition business [1][2]. Group 1: Film Industry Recovery - The film industry is experiencing a robust recovery, with a significant reduction in production cycles to 1-2 years starting in 2024, and a new product release cycle expected in 2025 [2]. - In Q1 2025, box office revenues are anticipated to set historical records, indicating strong recovery momentum for the industry [2]. - Shanghai Film's cinema operations are primarily located in first- and second-tier cities, benefiting from the industry's recovery, with higher average ticket prices than the industry average [2]. Group 2: IP Development Strategy - The domestic IP market has substantial growth potential compared to Japan, with Shanghai Film's subsidiary, Shanghai Yuan, holding numerous well-known content IPs [3]. - The company is implementing a dual strategy of "renewal and monetization" for its IPs, focusing on building a full industry chain base and exploring new IP universes [3]. - Monetization efforts include commercial licensing, gaming collaborations, and the development of AI toys, which are expected to contribute significantly to revenue if market reception is positive [3]. Group 3: Financial Projections - The company is expected to benefit from the film industry's recovery in the short term, with projections for net profits of 280 million, 380 million, and 450 million yuan for 2025, 2026, and 2027 respectively [4]. - The valuation multiples for these projected profits are estimated at 52.0, 38.6, and 32.9 times [4].