Group 1 - The National Film Administration and China Central Television have launched the "China Film Consumption Year" to promote a series of movie consumption activities aimed at enhancing public engagement with cinema [1][2] - Starting from April 18, 2023, a collaboration between CCTV News, Air China, Eastern Airlines, China Southern Power Grid, and Wanda Film will provide movie ticket benefits to consumers [2][19] - Users of the CCTV News app can participate in exclusive benefits, including a lottery for movie tickets through point accumulation [6][7] Group 2 - Air China members can redeem movie tickets using their mileage points through a partnership with Cat's Eye, allowing for a seamless ticket exchange process [8][19] - Eastern Airlines has also introduced a similar program where members can exchange their mileage points for movie ticket vouchers via platforms like Cat's Eye and Taopiaopiao [19][22] - Additional benefits are available for electric vehicle owners in cities like Guangzhou, Shenzhen, Kunming, and Haikou, who can participate in interactive activities to receive extra movie viewing perks [24]