Core Insights - The cinema industry is diversifying its offerings beyond traditional movie screenings, incorporating merchandise, themed decorations, and special events to enhance audience engagement [1][3][9] Group 1: Audience Engagement Strategies - The cinema has introduced special promotional items and themed decorations to attract viewers, with a focus on creating an immersive experience [3][4] - The cinema's strategy includes transforming into a "themed cinema" for popular films, which has resulted in a 40% increase in box office revenue for those films [5][9] - The demographic of moviegoers is shifting, with an increasing proportion of viewers aged 30 to 39, while the under-24 audience has decreased from 38% in 2019 to 21% in 2025 [4] Group 2: Revenue Generation - Non-ticket revenue is becoming increasingly important, with cinema management noting a significant rise in income from merchandise sales compared to traditional concessions like popcorn [9] - The cinema is actively collaborating with film studios and fan groups to create tailored experiences and merchandise, enhancing the overall appeal to audiences [8][9] - The cinema has observed that younger audiences, particularly students, are more inclined to purchase merchandise and participate in themed events [5][6] Group 3: Operational Insights - The cinema's operational strategy includes meticulous planning for promotional items based on expected audience turnout, with adjustments made for popular films [3][5] - The cinema staff engages with audiences before and after screenings to gather feedback and enhance customer service, indicating a commitment to improving the viewer experience [9] - The cinema is preparing for upcoming releases, such as "Zootopia 2," by promoting related merchandise and creating themed areas within the venue [11][12]