Core Insights - The trend of young consumers traveling to cities for events like concerts and esports is becoming a new norm, with over 90% of Gen Z respondents indicating they would travel for a ticket [1][3] - Emotional value is identified as the primary driver for this behavior, with 85% of respondents highlighting it as a key motivation [8][9] - The combination of ticket purchases and travel is significantly boosting local economies, with a single ticket potentially generating over 2500 yuan in additional spending [1][11] Group 1: Consumer Behavior - Young consumers are increasingly motivated by emotional experiences, leading them to travel for events while also exploring local attractions [9][11] - Specific examples include consumers like Xu Lei and Wang Jiayuan, who planned their trips around events and engaged in local tourism [3][4] - The trend reflects a shift in travel meaning, where interests and emotional connections redefine travel purposes [1][10] Group 2: Economic Impact - Cultural events such as music festivals and exhibitions are becoming significant economic drivers, with cities like Tianjin experiencing a 266% increase in tourism activity due to events [7][11] - The relationship between ticket sales and local spending is strong, with estimates suggesting that 1 yuan spent on a music festival ticket can lead to 7-8 yuan in local economic activity [11][12] - Consumers report substantial additional spending on accommodations, dining, and local experiences, further emphasizing the economic potential of this trend [12][11]