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川普关税政策冲击!华硕、宏碁笔电酝酿涨价,美国市场成本恐增三成
Jing Ji Ri Bao· 2025-04-08 23:23
Group 1 - The U.S. government has imposed a 34% tariff on products imported from China, leading to a total tariff rate of 54% when combined with an earlier 20% rate, significantly increasing costs for electronic products [1][2] - ASUS has stated it will closely monitor policy and tax changes, adjusting operational elements such as inventory management, supply chain configuration, and pricing strategies to maintain operational resilience and competitive advantage [1] - ASUS's revenue from the U.S. market accounts for approximately 11% to 13%, prompting the company to strategically stock up in anticipation of tax-related uncertainties [1] Group 2 - Acer has not commented on price increases but has been accumulating inventory since last year to address tariff issues, although channel operators expect that this inventory will not meet the demand for the upcoming peak season [2] - According to Canalys, Acer's shipment volume in the U.S. reached 4.26 million units, representing a year-on-year increase of 15.1%, with a market share of 6.3% [2] - The Americas accounted for 25.5% of Acer's revenue in 2024, with the U.S. being the largest market for the company [2]