与此同时，今年6月开始，速卖通还加大了对巴西海外仓商家的扶植，希望吸引更多商家入驻。 作者 | 黄昱 编辑 | 王小娟 在外贸大变局下，发力"本地化"已成为各大跨境电商平台的重要策略。而作为本地化策略的关键点之一，海外仓正成为跨境电商们争夺的重点。 华尔街见闻从"出海四小龙"之一的速卖通平台获悉，在刚刚结束的海外618大促中，其巴西海外仓本地货盘持续爆发，成为商家爆单的秘密武器，销售额环 比日销实现4.3倍的增长，其中增速前三的类目为消费电子、电脑办公、户外运动。 近年来，速卖通在巴西等拉美市场重点投入本地发货，希望凭借海外仓高效的物流履约能力，让跨境商家能有效缩短交货时间，进一步提升消费者的购买体 验。 今年5月，速卖通接入了10余家头部海外仓服务商成为"认证仓"，覆盖美国、西班牙、法国、德国、英国、波兰市场。 加入认证仓的商品可获得"LOCAL+"打标，出现在速卖通在重点市场开设的本地专属频道中。 具体措施包括：百亿补贴品牌出海加大补贴力度；站内资源倾斜，包括搜推流量、早鸟补贴、SD场域补贴等，本地发货标识透传；站外推广资源加码，当 地知名网红专项直播支持；专属小二一对一服务，提供从破零到爆品全周期孵化陪 ...

Core Insights - The event "Foreign Trade Quality Products China Tour (Baoan Session)" organized by JD.com aimed to promote high-quality development for enterprises, providing opportunities for brand authorization, product sourcing, and foreign trade to domestic sales transitions [1][10] - JD.com shared insights on the latest industry trends in the 3C digital sector, offering development insights and growth inspirations for brands and merchants [3] Group 1: Support Programs - JD.com launched a support plan for enterprises transitioning from foreign trade to domestic sales, including a special fund of 200 billion for foreign trade expansion, dedicated recruitment teams, and logistics service guarantees [5] - The company introduced a green channel for 3C digital category merchants, providing a comprehensive and favorable experience in terms of entry policies, qualification reviews, and onboarding processes [6] Group 2: Marketing and Operational Strategies - JD.com upgraded its "Spring Dawn Plan" and introduced the "New Merchant Three-Step Method" to assist brand merchants in simplifying store setup and achieving rapid sales [8] - The event facilitated brand authorization exchanges and promoted the upward movement of source factories, creating new growth opportunities for foreign trade to domestic sales enterprises [10]