Workflow
电视院线
icon
Search documents
广播电视和网络视听行业代表与中外记者见面交流 用心用情点亮大屏小屏
Jing Ji Ri Bao· 2025-06-20 21:59
Core Viewpoint - The meeting highlighted the importance of technology, particularly ultra-high definition (UHD) and generative artificial intelligence, in transforming the broadcasting and online audio-visual industry, aiming to enhance user engagement and content quality [1][2]. Group 1: Technological Advancements - The broadcasting industry is experiencing significant changes due to the rise of UHD and generative AI, which provide new creative possibilities [1]. - The National Radio and Television Administration has set 2025 as the year for UHD development, with many TV series, web dramas, and documentaries expected to adopt UHD standards [1]. - The integration of technology and artistic creation is exemplified by the success of the 2025 Spring Festival Gala, which utilized advanced technology to enhance viewer engagement [1]. Group 2: Targeting Young Audiences - The rapid development of the internet and mobile internet has shifted young users' information consumption from large screens to smaller mobile devices, presenting a challenge for the broadcasting network [1]. - To attract young audiences, the industry is focusing on high-quality content, including UHD films, micro-short dramas, domestic and international sports events, and AR/VR games [2]. - A new television line has been established to synchronize the release of quality films and micro-short dramas, while also incorporating sports events and cultural documentaries [2]. Group 3: Comprehensive Service Offerings - The broadcasting sector is providing a comprehensive information service model, integrating "5G + TV + broadband + content + rights + X" to enhance user experience [2]. - Users can access classic programs and quality content through 5G services while on the go, and enjoy seamless integration with new set-top boxes at home [2]. - Smart broadcasting solutions are being developed to offer full-home intelligent access and services, catering to the needs of modern consumers [2].