Core Viewpoint - Inner Mongolia Airport Group will designate May each year as "Service Brand Construction Month" starting in 2024, focusing on enhancing its service brand "China Service Enjoy the Prairie" towards excellence by implementing 16 key tasks across six major areas in 2025 [1] Group 1: Service Brand Development - The group aims to ensure that citizens can "afford, access, and enjoy" air travel, and has developed 46 service products to meet the needs of airlines, passengers, and cargo owners, enhancing both service quality and brand value [2] - The introduction of the "Enjoy the Prairie Worry-Free Group Travel" service product includes personalized services such as guided assistance, seat selection, convenient parking, and centralized security checks [3] Group 2: Service Commitment Upgrade - The service commitment standard has been upgraded to include 34 specific commitments across five categories, emphasizing efficiency and personalized service for first-time travelers, with over 50% of commitments exceeding industry standards [4][5] - Various airports have implemented unique services, such as rapid transfer services and free parking, to enhance passenger experience [4] Group 3: Seasonal Preparedness - The group has integrated peak season support into its brand construction tasks, identifying 80 risks related to service standards and processes, with measures in place to ensure seamless service during peak travel times [6] - Feedback from passengers has led to the identification of 105 service issues, with 167 corrective measures planned for completion by the end of June [8] Group 4: Continuous Improvement - The group emphasizes a customer-centric service philosophy, aiming to incorporate local cultural elements into its services, thereby enhancing brand influence and product competitiveness [9]

Group 1 - The Inner Mongolia Airport Group officially launched the "China Service Enjoying the Grassland" service brand and the "Enjoying the Grassland Worry-Free Group Travel" service product on May 29 [1][3] - The group awarded six airports, including Hohhot, Hulunbuir, Tongliao, Baotou, Chifeng, and Xilin Gol, for their outstanding contributions to service quality [1] - The 2025 version of the "China Service Enjoying the Grassland" general service commitment was introduced, focusing on five dimensions: interconnected flight networks, convenient travel experiences, heartfelt services, cultural heritage, and humanistic care [3] Group 2 - The Inner Mongolia Airport Group completed its annual star-rated service product evaluation in early May, resulting in 9 five-star, 13 four-star, and 20 three-star service products, creating a comprehensive service product matrix for travelers [3] - All 15 member airports of the Inner Mongolia Airport Group announced the simultaneous implementation of the "Enjoying the Grassland Worry-Free Group Travel" service product, which includes unified service reservations and full-process guidance [3] - The group aims to enhance service quality and leverage regional brand advantages to ensure more citizens can afford and enjoy air travel [3]