Core Viewpoint - Inner Mongolia Airport Group will designate May each year as "Service Brand Construction Month" starting in 2024, focusing on enhancing its service brand "China Service Enjoy the Prairie" towards excellence by implementing 16 key tasks across six major areas in 2025 [1] Group 1: Service Brand Development - The group aims to ensure that citizens can "afford, access, and enjoy" air travel, and has developed 46 service products to meet the needs of airlines, passengers, and cargo owners, enhancing both service quality and brand value [2] - The introduction of the "Enjoy the Prairie Worry-Free Group Travel" service product includes personalized services such as guided assistance, seat selection, convenient parking, and centralized security checks [3] Group 2: Service Commitment Upgrade - The service commitment standard has been upgraded to include 34 specific commitments across five categories, emphasizing efficiency and personalized service for first-time travelers, with over 50% of commitments exceeding industry standards [4][5] - Various airports have implemented unique services, such as rapid transfer services and free parking, to enhance passenger experience [4] Group 3: Seasonal Preparedness - The group has integrated peak season support into its brand construction tasks, identifying 80 risks related to service standards and processes, with measures in place to ensure seamless service during peak travel times [6] - Feedback from passengers has led to the identification of 105 service issues, with 167 corrective measures planned for completion by the end of June [8] Group 4: Continuous Improvement - The group emphasizes a customer-centric service philosophy, aiming to incorporate local cultural elements into its services, thereby enhancing brand influence and product competitiveness [9]

《中国民航报》、中国民航网 记者曾晓新 报道：5月29日，在内蒙古机场集团举办的"中国服务 畅享草 原"服务品牌发布会暨服务表彰会上，正式发布了"中国服务 畅享草原"服务品牌，同时发布了"畅享草 原 团行无忧"团队旅客服务产品。会上，还对呼和浩特、呼伦贝尔、通辽、包头、赤峰、锡林浩特6家 荣获集团服务质量突出贡献奖的机场进行了表彰颁奖。 （内蒙古机场集团供图） 内蒙古机场集团正式发布了2025版"中国服务 畅享草原"通用服务承诺，承诺内容围绕"航线网络互联互 通、乘机体验便捷畅快、真情服务人享物畅、文化传承悦享风情、人文关怀幸福空港"五个维度进行细 化。集团各机场也依托"中国服务 畅享草原"服务品牌，推出"一场一景"服务产品。据了解，5月初集团 完成年度星级服务产品评审，共评选出9个五星级、13个四星级、20个三星级服务产品，形成了覆盖旅 客出行全场景的服务产品矩阵，会上为星级服务产品单位代表进行了授牌。 在会上，内蒙古机场集团15家成员机场宣布同步实施"畅享草原 团行无忧"团队旅客服务产品，产品通 过全区统一服务预约、全流程引导服务、区域联动保障机制，精准定位团队旅客出行需求，全力护航团 队旅客畅游北疆。 ...