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红番茄“长”出亿元产业链 ——笑厨公司锻造核心竞争力
Jing Ji Ri Bao· 2025-06-23 22:09
Core Insights - Xinjiang Xiaochu Food Co., Ltd. has transformed from a seasoning manufacturer to a national high-tech enterprise focusing on tomato products, achieving a 28% year-on-year sales growth from January to May this year [1] - The company aims to reach a sales target of 200 million yuan for tomato products in 2024 [1] Group 1: Business Development - The company has established new production lines for tomato sauce and beverages, with a daily output of approximately 260 tons for tomato sauce and 180 tons for tomato beverages [2] - It has invested in a new subsidiary, Xinjiang XinQie Food Co., Ltd., to create a tomato industry cluster project, with an annual production capacity of 200,000 tons of various tomato products [2] - The company has implemented AI sorting technology to enhance efficiency and quality, reducing processing waste by 30% and production costs by 10% [2][3] Group 2: Research and Innovation - The company allocates about 3% of its annual revenue to R&D, developing new products such as tomato hot pot base and organic tomato juice [3] - It has expanded its product range to over 460 varieties, focusing on organic and healthy options in response to consumer demand [3] Group 3: Supply Chain Management - The company has secured over 20,000 acres and 200,000 tons of raw material planting orders to ensure stable supply and quality control [4] - It employs a digital system for real-time monitoring of raw material collection, reducing the time from harvest to processing by approximately 35% [5] Group 4: Sales and Marketing - The company has significantly increased its online presence, with over 1,000 online stores and a threefold increase in e-commerce sales last year, accounting for 80% of tomato product sales [7][8] - It has established a cross-border e-commerce team to cater to international markets, adapting products based on customer preferences [8]