痛金(黄金与热门IP形象结合的饰品)

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被炒到2800元/克!是金价近3倍!多地卖断货
Sou Hu Cai Jing· 2025-08-22 14:37
Group 1 - International gold prices have recently dropped to their lowest level in over two weeks, yet certain gold products, particularly "pain gold," are being sold at significantly higher prices, with some reaching 2800 yuan per gram, which is 2.76 times the current gold price [1][7]. - The "pain gold" trend has gained popularity among young consumers, driven by the "pain culture" originating from ACG (Animation, Comics, Games) enthusiasts, who are willing to pay a premium for gold items associated with their favorite IPs [2][8]. - Sales of IP-related gold products have surged, with a reported year-on-year increase of 294% in transactions within the past year, indicating a growing market segment for these items [8]. Group 2 - The "pain gold" phenomenon is characterized by emotional consumption and cultural expression, appealing particularly to younger demographics, although traditional gold jewelry remains the dominant category in the overall gold market [11]. - Experts caution that while "pain gold" has seen rapid growth, its high premiums and volatility may prevent it from becoming a mainstream category in the gold market [11][12]. - The long-term collectible value of IP-linked gold jewelry is still uncertain, as the market is in its early stages, and previous high-demand items have sometimes returned to original prices after initial hype [13].