Group 1 - The New Year celebrations in Lianyungang are characterized by diverse cultural and tourism activities, including mountain climbing events, ice and snow festivities, and cultural parades, enhancing the consumer experience across various sectors such as accommodation, dining, and ticketing [1][2] - The "Cultural + Consumption" model is being emphasized, with events like the "Cultural Tour" in Lianyungang Old Street and the "New Year Gala" scheduled from December 31, 2025, to January 2, 2026, aimed at boosting foot traffic and consumer spending [2][5] - The Lianyungang Old Street will host a series of cultural events, including a Han clothing parade and a bonfire party, to create an immersive cultural experience while extending the operating hours of local museums to enhance visitor engagement [5][11] Group 2 - The Garden Expo Park will feature a spectacular fireworks show on New Year's Eve, along with activities like lantern releases and DJ performances, creating a romantic atmosphere that encourages consumer spending [7][8] - The park's marketplace will host various vendors offering drinks, snacks, and cultural products, forming a complete cycle of "viewing + playing + consuming" [7] - The ice and snow economy is set to thrive with the opening of multiple winter sports projects, including the Miaomu Mountain Ski Resort and the Yueya Island Snow Fun Park, catering to all age groups and enhancing winter consumer demand [8][10] Group 3 - The New Year Mountain Climbing Competition at Huaguoshan will attract around 3,000 participants, promoting tourism and consumer activity in the area [11][13] - The event will feature two climbing routes of varying difficulty, appealing to a broad audience and enhancing the overall visitor experience [11] - To further stimulate tourism, several local attractions will offer discounted admission during the New Year period, encouraging visitors to explore multiple sites [13]