新华社兰州2月23日电（记者程楠、马莎）初春的暖流还未吹散黄土高原上的寒意。走进连栋日光温室内，香气扑面而来。 在甘肃省临夏回族自治州临夏市枹罕镇，当地亿农国际鲜花港内的地产玫瑰花在日光温室内竞相绽放。葱茏绿意和茂密花枝间，女职工们 或轻声交流，或细心疏枝，或仔细采摘。如今她们在家门口成为鲜切花"美丽产业链"上的"主力"。 亿农国际鲜花港的工人在分拣鲜花。新华社记者 程楠 摄 生产车间内，一簇簇玫瑰花正开得热闹。包装流水线上，38岁的张婷婷熟练地将玫瑰花分出等级，并整理打包。 以前，包装花束曾是一道"难关"，张婷婷觉得自己双手笨拙。如今，指尖翻飞，她能把玫瑰迅速分拣成束。经她和同事们的手，这些美丽的花 朵不光在国内被摆上货架，还随着冷链物流走向国际市场。 亿农国际鲜花港的员工进行直播销售。新华社记者 程楠 摄 春节期间，亿农国际鲜花港依然全天生产。过去一年，这个鲜花港生产出约7000万支玫瑰花。鲜花港负责人马林表示，2025年鲜花港向俄罗 斯、哈萨克斯坦等国持续出口鲜切玫瑰花产品，出口额约550万元。 从寻求国内订单，到"勇闯"全球市场，鲜花港今年计划持续扩大产能。张婷婷说，如今自己能在家门口工作还能照顾孩子 ...

（来源：中国商报） 转自：中国商报 中国商报（记者 于佳鑫 文/图）马年春节前夕，鞍山花卉消费迎来"黄金档期"。中国商报记者近日走访鞍山味邦花卉城了解到，蝴蝶兰、君子兰、杜鹃花等 年宵花盆景备受市民青睐。2月14日，在美团、淘宝闪购等本地生活服务平台上，鲜切花和花束的订单量也出现明显增长。年俗与浪漫"碰撞"，共同点亮了 鞍山的花卉消费市场。 年宵花盆景销售"节前冲刺" 2月13日，距离农历马年除夕仅剩3天，鞍山味邦花卉城内汇聚了不少客流。作为当地主打盆景销售的花卉市场，各家店铺里的年宵花盆景已进入盛开期，吸 引了大批市民驻足挑选、询价下单。 鞍山味邦花卉城的一家花店门外摆出了"年宵花卉"招牌。 "过年了都想着来买盆花，过年都不买还等什么时候买？"一名市民一边弯腰挑选花架上的杜鹃花盆景，一边与妻子调侃。也有市民在一盆盆颜色各异、争相 开放的蝴蝶兰前驻足感慨："这也太好看了，都被美得走不动路了！" 记者在现场看到，味邦花卉城内年宵花盆景品类丰富，主打品种清晰，贴合鞍山市民的消费喜好。其中，蝴蝶兰、红掌、杜鹃、海棠等是近期的主流热销品 种，这些花卉盆景造型精致、颜色喜庆，十分契合春节的氛围。叶片宽阔翠绿、株型端庄的 ...

Group 1 - The combination of Valentine's Day and the upcoming Spring Festival has significantly boosted travel and hotel bookings, with domestic airline travel increasing over 40% compared to the previous week [1][2] - Popular domestic travel destinations for February 14 include Chengdu, Chongqing, Kunming, Guiyang, and Harbin, with notable growth in routes to non-first-tier cities, showing over 80% year-on-year increase for certain destinations [1][2] - The hotel market experienced a peak in bookings on February 14, particularly in first-tier cities, with high-quality hotels and unique room types seeing over 30% growth in bookings compared to the previous week [2][3] Group 2 - The trend of staying in hotels during the Spring Festival has shifted from a niche choice to a popular trend among returning travelers, with nearly 300 county-level destinations seeing over 100% year-on-year growth in hotel bookings [3] - Short-haul international travel remains popular, with countries like South Korea, Thailand, and Singapore being favored destinations, while long-haul travel to Russia and Egypt has seen significant increases, with Russia experiencing over 160% growth compared to last year [4][5] - To attract Chinese tourists, some countries are organizing events that celebrate Chinese cultural traditions, such as the "Moscow Chinese New Year" festival, enhancing the appeal of international travel during the Spring Festival [5]

Group 1 - The New Year celebrations in Lianyungang are characterized by diverse cultural and tourism activities, including mountain climbing events, ice and snow festivities, and cultural parades, enhancing the consumer experience across various sectors such as accommodation, dining, and ticketing [1][2] - The "Cultural + Consumption" model is being emphasized, with events like the "Cultural Tour" in Lianyungang Old Street and the "New Year Gala" scheduled from December 31, 2025, to January 2, 2026, aimed at boosting foot traffic and consumer spending [2][5] - The Lianyungang Old Street will host a series of cultural events, including a Han clothing parade and a bonfire party, to create an immersive cultural experience while extending the operating hours of local museums to enhance visitor engagement [5][11] Group 2 - The Garden Expo Park will feature a spectacular fireworks show on New Year's Eve, along with activities like lantern releases and DJ performances, creating a romantic atmosphere that encourages consumer spending [7][8] - The park's marketplace will host various vendors offering drinks, snacks, and cultural products, forming a complete cycle of "viewing + playing + consuming" [7] - The ice and snow economy is set to thrive with the opening of multiple winter sports projects, including the Miaomu Mountain Ski Resort and the Yueya Island Snow Fun Park, catering to all age groups and enhancing winter consumer demand [8][10] Group 3 - The New Year Mountain Climbing Competition at Huaguoshan will attract around 3,000 participants, promoting tourism and consumer activity in the area [11][13] - The event will feature two climbing routes of varying difficulty, appealing to a broad audience and enhancing the overall visitor experience [11] - To further stimulate tourism, several local attractions will offer discounted admission during the New Year period, encouraging visitors to explore multiple sites [13]

Group 1 - The consumption market is experiencing a surge during the Qixi Festival, driven by initiatives from the local tax authority to support businesses in capitalizing on holiday opportunities [1] - A local flower shop reported a significant increase in sales, particularly for orchids and roses, benefiting from tax relief measures amounting to nearly 5,000 yuan, which helped cover logistics costs [1] - The tax authority conducted outreach to over 60 businesses in key commercial areas, providing policy guidance and compliance support to enhance the festive shopping atmosphere [1] Group 2 - On Qixi Day, a local coffee shop saw sales exceed 300 cups, equivalent to the sales of two typical weekend days, with the company benefiting from over 7,000 yuan in tax relief this year [2] - The company’s taxable sales have surpassed 5 million yuan, and they received timely assistance from a dedicated tax officer regarding new tax-related queries [2] - The tax authority's "tax-enterprise direct connection" service is effectively aiding businesses in navigating growth challenges [2] Group 3 - The demand for invoices surged during the Qixi Festival, prompting the tax authority to quickly respond to taxpayer requests for adjustments in invoice limits [3] - A newly popular seafood restaurant reported insufficient invoice quotas, leading to a swift response from the tax authority to increase their limits [3] - Since July, the tax authority has processed invoice limit increases for 1,131 taxpayers, ensuring that businesses can meet their invoicing needs [3]

Group 1 - The number of marriage registrations in China increased to 5.152 million pairs in the first three quarters of 2025, showing a rise of 405,000 pairs compared to the same period in 2024, indicating the effectiveness of policies supporting marriage and childbirth [1] - The newly revised Marriage Registration Regulations, effective from May 10, 2025, allow couples to register their marriage nationwide, with over 260,000 registrations processed under this system in the past six months [3] - Various local governments have extended marriage leave to encourage marriage and childbirth, with 29 provinces implementing longer marriage leave, with some regions offering up to 30 days [5] Group 2 - Several cities in Zhejiang province have introduced marriage consumption vouchers for newlyweds, while Luliang City in Shanxi Province offers a reward of 1,500 yuan for couples registering their marriage under specific conditions [7][8] - In Liuzhou, Guangxi, the establishment of distinctive marriage registration venues has been promoted to expand the "wedding tourism economy," enhancing the appeal of destination weddings [9] - Liuzhou's marriage registration office has seen a 15.97% year-on-year increase in registrations, with 14,874 pairs registered from January to October 2025, including 211 cross-regional registrations [14] Group 3 - Dali, Yunnan, is transforming into a "Chinese wedding destination" by leveraging its natural beauty and the nationwide marriage registration policy, leading to a burgeoning wedding industry [15] - The number of marriage registrations in Dali surged to 3,100 pairs from May 10 to November 2025, a year-on-year increase of 1,400 pairs, reflecting a growing market for wedding-related services [19] - The wedding industry in Dali has developed a complete industrial chain involving over 200 market entities, covering planning, photography, makeup, and venue services, indicating a trend towards brand and high-end wedding services [21] Group 4 - Dali's "romantic economy" is undergoing a qualitative leap, shifting from competing on scenery to enhancing service quality and expanding its market reach [22] - The wedding industry in Dali is evolving towards customization and high-end services, driven by policy changes and market competition, creating sustainable competitive advantages [26] - Dali's public transport company has introduced a "wedding bus" service, enhancing the romantic experience for couples and serving over 20 pairs so far [28]

Core Viewpoint - The rise of destination weddings in Yunnan is significantly contributing to the region's "romantic economy," driven by unique natural resources and cultural diversity [4][5]. Group 1: Market Trends - During the National Day and Mid-Autumn Festival holiday, numerous destination weddings were held in Dali and Lijiang, showcasing the integration of travel and ceremony, which enhances the overall experience [4]. - The popularity of destination weddings reflects a shift in young people's wedding preferences towards personalized and lightweight ceremonies, with many couples opting for combined wedding and travel experiences [5][6]. Group 2: Economic Impact - The destination wedding trend is boosting local economies, with Dali expected to host over 5,000 destination weddings in 2024, generating an industry output value of nearly 1.8 billion yuan [6]. - The wedding industry in Dali has over 100 established wedding service providers, which in turn supports hundreds of related businesses, including photography and accommodation services [6]. Group 3: Industry Innovation - The demand for destination weddings has led to innovations in the industry, such as a significant increase in makeup service orders, which rose from 200 to nearly 1,000 annually, enhancing local talent development [5][6]. - Yunnan is positioning itself as a premier destination for travel weddings, aiming to transition from one-time sightseeing consumption to a more integrated emotional consumption model [6].

Core Insights - The rise of destination weddings in Yunnan, particularly in Dali and Lijiang, is driven by the combination of beautiful landscapes and diverse cultures, enhancing the "romantic economy" in the region [1][2] Group 1: Market Trends - Destination weddings are becoming a fashionable choice, with high demand leading to fully booked venues and wedding companies halting new orders during peak seasons [1] - Young couples are increasingly favoring personalized and experiential weddings, often combining the ceremony with travel, as seen in the case of a couple from Shanxi who held their wedding at an altitude of 3200 meters [1][2] Group 2: Industry Development - Yunnan's unique resources and collaborative industry efforts are crucial for the growth of the destination wedding market, with over 30 different wedding products developed in Dali alone [2] - The local wedding industry has seen significant growth, with Dali expected to host over 5000 destination weddings in 2024, generating an industry output value of nearly 1.8 billion yuan [3] Group 3: Economic Impact - The destination wedding trend not only attracts tourists but also stimulates growth in related industries, including photography, accommodation, and local cultural experiences [3] - The shift towards destination weddings reflects a broader change in consumer behavior, moving from traditional wedding practices to more innovative and experiential offerings [2][3]

Group 1 - The core theme of the event is the celebration of the Qixi Festival at Xian Nv Lake, integrating traditional culture with modern entertainment to attract a diverse audience [2][5][6] - The event features a series of romantic activities, including live performances of classic love songs, cultural exhibitions, and interactive games, enhancing the festive atmosphere [2][3][5] - The "romantic economy" is highlighted through various promotional activities, including the distribution of consumer vouchers and engaging local businesses, resulting in significant economic activity [3][5][6] Group 2 - The collective wedding ceremony on Qixi Festival involved 77 couples participating in traditional rituals, promoting a new cultural trend of low-cost weddings [6][7] - The establishment of the Xian Nv Lake Marriage Registration Center aims to enhance the cultural significance of the festival and promote civilized marriage practices [7] - The event successfully combines traditional elements with modern interpretations, making the Qixi Festival a shared cultural celebration for all [5][6][7]

Core Viewpoint - The article highlights the rise of "romantic economy" in Guangzhou, driven by diverse experiential activities that engage young consumers during the peak of summer and the Qixi Festival [2][4]. Group 1: Experiential Activities - Major shopping districts in Guangzhou are hosting various interactive events, such as "Love Ladder" and "Qixi-themed" activities, to attract young consumers and enhance their shopping experience [2][3]. - Events like "Seven Fairy Tale" performances and immersive music shows are providing cultural experiences that go beyond traditional shopping, appealing to the emotional and experiential preferences of consumers [3]. Group 2: Shift in Consumer Behavior - There is a noticeable shift in consumer spending from material gifts to emotional experiences, with a significant increase in demand for services like "Qixi photography" [4]. - Data from Meituan indicates a dramatic rise in searches for "Qixi photography" services, with increases of 266% for general searches and 327% for marriage certificate photography, reflecting a trend towards personalized and meaningful experiences [4]. Group 3: Cultural and Economic Implications - The activities and trends observed during the Qixi Festival illustrate a deeper transformation in consumer behavior, particularly among the "Z generation," who prioritize cultural significance and innovative commercial experiences [4]. - The vibrant atmosphere during the Qixi Festival serves as a testament to the vitality of Guangzhou's consumer market, showcasing the potential of integrating cultural elements with commercial strategies to attract foot traffic [4].