Core Insights - The premium liquor market has seen significant growth during the National Day and Mid-Autumn Festival holiday period, with major brands leading the consumption surge [1] Sales Performance - Moutai's sales increased nearly 10 times year-on-year - Wuliangye's sales grew nearly 3 times year-on-year - Luzhou Laojiao's sales surged over 11 times year-on-year - Jinshiyuan's sales rose over 5 times year-on-year - Honghualang 15's sales increased nearly 7 times year-on-year - Baiyunbian 15-year aged liquor's sales grew nearly 6 times year-on-year [1] Market Trends - Instant retail is emerging as a new growth driver for major liquor brands and regional leaders, facilitating exponential sales growth - The strong sales performance of top brands like Moutai and Luzhou Laojiao highlights their strong pricing power in the instant retail channel - Regional leaders are leveraging instant retail to overcome geographical limitations and reach a broader consumer base [1] Consumer Behavior - The demand for "30-minute delivery" has led to a surge in scenario-based consumption, indicating a shift in consumer preferences [1] Future Outlook - The ability to balance channel efficiency with value competition will be crucial for liquor companies navigating the industry's adjustment period [1]