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京东健康成立“京美安心联盟” 携手品牌构建医美“产品+服务”新生态
Zheng Quan Ri Bao Zhi Sheng· 2025-10-16 10:40
Core Insights - JD Health officially opened its first self-operated independent medical beauty store, JD Medical Beauty (Guomao Store), on October 15, aiming to provide a "strictly selected medical device" service guarantee [1] - The establishment of the "Jingmei Anxin Alliance" signifies JD Health's strategic deepening in the medical beauty field, focusing on user needs and promoting the professionalization and refinement of medical beauty repair products and services [3] Summary by Sections Store Opening and Service Offering - JD Health leverages its supply chain and service advantages to collaborate with well-known medical beauty brands, launching the "Jingmei Anxin Alliance" to enhance the medical beauty service ecosystem [1] - The alliance plans to invest significant resources, including a multi-dimensional upgrade of repair products and a 28-day repair plan, to provide a safer, more transparent, and effective medical beauty experience [1] Market Demand and Product Trends - There is a growing demand for post-surgery repair in medical beauty, with JD Health's self-operated medical beauty product sales expected to grow by 18% year-on-year in the first half of 2025, outpacing the online industry growth rate [1] - According to JD Health's latest white paper, 92% of users believe post-surgery repair can consolidate treatment effects, and 85% place high importance on it [2] Product Innovation and Consumer Solutions - JD Health has successfully launched multiple new medical beauty products through its "Crazy New Products" initiative, with the "White Membrane Next Throw" product achieving over 300,000 units sold on its launch day, setting multiple industry records [2] - To address consumer pain points regarding product selection and usage duration, JD Health introduced the "28-day repair plan," offering comprehensive skin health management from surface repair to deep barrier reconstruction [2]