Core Insights - The "childlike economy" is gaining traction, appealing not only to children but also to adults, as seen with the popularity of LABUBU blind boxes and the opening of the first LEGO theme park in Shanghai [1][2][6] Group 1: Market Trends - LABUBU blind boxes are experiencing significant demand, with hidden variants selling at over 20 times their original price in the secondary market [1] - The LEGO theme park in Shanghai has seen a surge in ticket sales and hotel bookings since its opening on July 5 [1] - The overall market for IP toys in China is projected to grow from 48.6 billion yuan in 2020 to 75.6 billion yuan in 2024, with a compound annual growth rate of 11.68% [7] Group 2: Consumer Behavior - The primary demographic for purchasing blind boxes is between 25 to 35 years old, accounting for 60% to 70% of buyers, who seek emotional value and low-cost happiness [7] - The rise of social media has transformed niche interests like blind boxes into mainstream trends, enhancing consumer engagement and interaction [7] Group 3: New Business Models - The demand for doll clothing has surged, with one store owner reporting a production capacity of 30,000 units per day, half of which are for overseas orders [3] - The emergence of "doll modification" services has created new job opportunities, with one artist's orders fully booked until August [5] - The integration of toy culture with tourism is exemplified by the collaboration between TNTSPACE and Impression West Lake, which launched a successful blind box series [6] Group 4: Economic Impact - The "childlike economy" is fostering new business ecosystems, including custom doll clothing, modification services, and themed accessories, enhancing user engagement and creating new job opportunities [6] - The transformation of traditional shopping areas into hubs for trendy toys has led to significant increases in foot traffic and sales, with one mall reporting a 60% year-on-year increase in revenue during the 2024 National Day holiday [6]