Group 1 - The rise of "DIY" beverages reflects a growing consumer demand for creativity and personalization in drink choices, with major brands like Coca-Cola and Suntory responding by launching products that allow consumers to create their own drinks [1][3][12] - The ice cup market has seen significant growth, with a 236.3% increase in related content and a 462.6% rise in interactions in the first half of 2024, driven by younger consumers seeking affordable and social drinking experiences [3][4][12] - Major brands are entering the ice cup market, with companies like Nongfu Spring and Mixue Ice City launching competitive pricing strategies, including ice cups priced as low as 1 yuan [3][4][12] Group 2 - The "self-made" trend has led to innovative products like Suntory's "Pepsi Concentrate," which allows consumers to mix their own drinks at home, catering to the growing demand for interactive and experiential consumption [19][20] - Ito En has introduced a product called "Yogurt Buddy," which transforms milk into jelly-like desserts, tapping into the trend of turning traditional beverages into snack-like options [22][24] - The success of these products indicates a shift in consumer behavior, with a focus on creating social currency and emotional value through the sharing of unique drink experiences on social media [25][26] Group 3 - Japanese beverage giants are adopting differentiated strategies in the "DIY" beverage market, with Suntory, Ito En, and Mizkan each targeting unique consumer experiences and market segments [13][18] - Mizkan's success with the "Yuzu Vinegar Sour" drink showcases the potential of co-creation with consumers, as it originated from a mix created by a restaurant owner and gained popularity through social media [14][16] - The emphasis on consumer engagement and experience in product development is a key takeaway for companies looking to capitalize on the "DIY" beverage trend [25][26]