本报记者 邬霁霞 外卖平台上的冰杯销量同样亮眼。饿了么联合尼尔森IQ共同发布的《2024夏季即时零售冰品酒饮消费 洞察报告》显示，2024年大暑前后冰杯外卖量同比增长350%，冰杯搭配啤酒等酒水饮料的外卖量也同 比增长约300%。 冰杯畅销背后，是多重消费逻辑的叠加。中关村物联网联盟副秘书长袁帅分析称，现代消费者越来越注 重生活品质和个性化体验，冰杯能够让他们自由搭配原料自制饮品，满足其个性化需求；同时，快节奏 的生活使消费者对便捷性有了更高要求，冰杯产品方便携带和储存，恰好契合这一需求；此外，社交媒 体的普及让消费者可以自由分享自制饮品的过程，进一步激发了消费者的购买欲望。 多方企业争相入局 据了解，市面上的冰杯最初主要来自冰力达（广东）实业控股有限公司、上海晓德食品有限公司、冰极 限（河南）食品有限公司等可食用冰公司。随着该领域市场规模的不断扩大，更多企业纷纷加入，推动 冰杯产品线日益丰富。 饮料巨头率先发力。农夫山泉股份有限公司于2024年上架160克原味冰杯和190克柠檬冰杯，分别定价 4.4元和6.6元。今年7月份，其在山姆会员商店推出的高端新品纯透食用冰，规格为2kg售价达22.8元， 该产品以千 ...

最近，天气持续高温，杭州属实是在外面走两步就开始汗流浃背的程度。 唯一能让人类坚持出门的，可能就是上班吧。。。 在这样的高温下，能消暑解热的食用冰，又火了。 网友们从价格、销量到质量，聊个没完。 所以就这么简单的一个冰杯，到底凭啥卖那么贵？去年夏天咱们就有过科普。 农夫山泉2公斤冰块卖22.8元，上热搜；冰杯持续火爆有厂家日销30吨，上热搜；冰杯居然卖得比水贵？价格刺客！上热搜。 可能在很多人眼里，食用冰就是把水烧开，放冰箱里一冻，价格就是水的成本，最多最多加个冰箱电费。 冰杯就更简单了，装了冰块的杯子呗？ 要说这玩意确实很方便，想喝什么果汁、咖啡、啤酒，买个冰杯倒里头，方便又得劲，炎炎夏日来一杯，爽！ 但你一看价格，笑容估计能直接凝固，这 " 冰冻凉白开 " 怎么卖得比饮料还贵啊？ 差评君在公司周遭便利店转了一圈，就发现冰杯价格在3.5~6 块不等，根据网络资料，2024 年 711 一度把冰杯卖到了 9.9 一杯。 你可别以为冰杯就是一个装了冰块的塑料杯，实际上，从冰块到外包装都有门道。 就拿制冰来说，你用烧开的白开水冻的冰，属于 " 速成派 "，冰箱制冰是由外而内快速冷冻，无法排出空气，冻出来的冰块呈白 ...

Core Insights - The ice cup market is experiencing a surge in popularity, with various beverage companies launching diverse ice cup products, ranging from pure water ice cubes to innovative fruit-flavored options, indicating a growing consumer trend towards premium ice products [1] Group 1: Product Differentiation - Ice cups are distinct from regular ice, with their value stemming from specialized production processes and supply chain management, ensuring high-quality and safe products [2] - The price range for ice cups varies significantly, from one yuan to over twenty yuan, reflecting differences in production costs and target demographics [3] Group 2: Market Potential and Challenges - The ice cup consumption in Japan and South Korea is around twenty billion cups annually, with per capita consumption exceeding one hundred cups, highlighting a stark contrast with China's projected consumption of over three hundred million cups in 2024 [10] - The industry faces challenges such as seasonality, with peak production and sales occurring only five to six months a year, necessitating strategic inventory management [10] Group 3: Future Outlook - Suggestions for increasing repurchase rates include scenario-based designs for various high-frequency usage contexts, such as gatherings and outdoor activities [12] - The evolving ice cup economy reflects a shift towards higher consumer experience expectations, with potential for broader market expansion as production standards and consumer awareness improve [13]

Core Insights - The ice cup market is experiencing intense competition with numerous brands entering the space, including Yuanqi Forest, Yili, Mengniu, and others, all of which have found success in this segment [2] - The price of ice cups has increased significantly, with some products priced at nearly three times the cost of the water used to make them, indicating a shift in consumer willingness to pay for convenience and novelty [2] - Consumer habits are evolving, with ice cups becoming a popular choice for refreshing drinks during summer, leading brands to capitalize on this trend by enhancing their ice cup offerings [3] Market Dynamics - The ice cup market has seen a dramatic increase in sales, with a reported growth rate exceeding 300% over the past two years, particularly in first-tier cities where the average annual consumption is 48 cups per person [3] - The future growth of ice products in instant retail channels is projected to reach 39% over the next three years, significantly outpacing the overall channel growth of 8% [3] - Despite the current dominance of plain water ice cups, there is potential for flavor diversification, which could become a key competitive factor in the market [3] Consumer Behavior - Ice cups are increasingly viewed as a solution for consumers seeking convenience, especially in scenarios where traditional ice acquisition is difficult, thus enhancing the appeal of these products [3] - The emotional value and experiential aspect of ice cups are driving consumer interest, as they cater to modern consumers' desires for personalized and immediate consumption experiences [4] - The seasonal nature of ice cups presents challenges, with potential sales peaks followed by periods of low demand, indicating a need for brands to innovate and maintain consumer engagement year-round [3][4]

Core Viewpoint - The ice cup market is experiencing significant growth and innovation, with major players like Yili, Mengniu, and Nongfu Spring entering the space, leading to a competitive landscape that transcends traditional product boundaries [4][7][29]. Group 1: Market Trends and Innovations - In 2025, the ice cup market has become more vibrant, with new products and flavors emerging, such as Ulong tea, guava, and various fruit flavors [9][12]. - The variety of ice cup shapes has increased, moving from basic forms to more unique designs like cylindrical and crescent shapes [12]. - The pricing of ice cups has shown significant differentiation, with some basic ice cups priced around 0.5 yuan, while premium options exceed 10 yuan [15][16]. Group 2: Consumer Behavior and Demand - Consumer acceptance of ice cups has evolved, with a growing preference for flavored options that offer more than just plain ice [21][22]. - The demand for ice cups is driving sales in related beverage categories, with a reported 350% increase in ice cup delivery orders compared to the previous year [26][28]. - The trend indicates that ice cups are becoming a staple in convenience stores, enhancing the overall consumer experience and increasing average transaction values [49][57]. Group 3: Competitive Landscape - The entry of major brands has intensified competition, with established players like Nongfu Spring and Yili expanding their ice cup offerings [30][34]. - Early entrants in the ice cup market, such as Xiaode and Ice Power, are adapting their strategies in response to the influx of larger brands [31][36]. - The market is witnessing a shift where traditional ice manufacturers are pivoting to ice cup production, leveraging existing infrastructure to meet rising demand [30][41]. Group 4: Future Outlook - The ice cup segment is projected to grow significantly, with estimates suggesting that the instant retail market for ice products could quadruple by 2026, reaching over 63 billion yuan [52]. - Innovations in ice cup design and flavoring are expected to continue, with new brands exploring unique offerings to differentiate themselves in a crowded market [55][56]. - The trend of ice cups as a complementary product in beverage sales is likely to persist, with potential for further integration into various retail and dining experiences [49][57].

Group 1 - The article highlights a significant increase in sales of summer cooling products in Changsha, driven by rising temperatures and consumer demand for relief from the heat [1][3] - Portable fans have become a popular choice among consumers, with sales reportedly increasing by 120% year-on-year, showcasing a shift towards more compact and convenient cooling solutions [3][6] - The average price of portable fans ranges from 29.9 yuan to 59.9 yuan, indicating a focus on affordability and value for consumers [3] Group 2 - In addition to electrical appliances, lightweight cooling products such as cooling patches, sprays, and eye masks are gaining popularity among consumers [4] - Sales of cooling clothing items, including ice sleeves and sun protection clothing, have surged by over 200% since July, reflecting a growing trend towards physical protection against heat [6] - The demand for ice cups has also skyrocketed, with sales growth exceeding 300% for two consecutive years, particularly in first-tier cities, indicating a strong consumer preference for cold beverages during hot weather [6]

Core Insights - The demand for "how to drink more refreshingly" is emerging as a new growth point in the beverage market, with major players like Nongfu Spring, Yili, and Mengniu entering the "ice cup" market, which has shifted from a supporting role to a market focus [1][2] Market Trends - The "instant retail" market for ice products is projected to exceed 63 billion yuan by 2026, with ice cups being a core category showing significant growth potential [1] - Ice cup sales have seen a growth rate exceeding 300% for two consecutive years, with per capita annual consumption in first-tier cities reaching 48 cups [4] Consumer Behavior - During the 2025 UEFA European Championship, the takeaway volume of ice cups on the Ele.me platform surged tenfold year-on-year, with a monthly increase of 350% [4] - A specific ice cup product priced at 3.5 yuan sold over 1,000 units in a month on the Meituan platform [4] Product Innovation - The competition in the ice cup market has evolved into a battle of innovation in flavors, shapes, and specifications, pushing brands to continuously iterate their products [5] - Major brands like Nongfu Spring and Yili focus on pure water ice cups, while others like Play Fruit Forest introduce flavored ice cups with fruit content exceeding 20% [5] Differentiation Strategies - Unique ice shapes have become a key differentiator, with products like "moon ice" and "rounded ice" catering to high-end beverages, while other shapes meet various drink texture needs [8][10] - The market has seen a segmentation in specifications, with products like a 130-gram ice cup for individual use and a 750-milliliter ice bucket for sharing [10] Competitive Landscape - The ice cup market has attracted numerous players, creating a competitive landscape where giants like Nongfu Spring, Yili, and Mengniu leverage supply chain and channel advantages [11] - Early entrants like Xiaode Foods and Ice Power adopt differentiated strategies, with some focusing on OEM production for convenience stores and others like Ice Power emphasizing their own brand [11] Future Outlook - Industry experts highlight the need for companies to focus on quality control, technological innovation, and market expansion to transition from "growth in quantity" to "enhancement in quality" in the ice cup market [11]

Core Viewpoint - The ice cup market is experiencing significant growth and innovation, with major food and beverage companies exploring new possibilities in ready-to-drink ice products, driven by consumer demand for diverse flavors and unique shapes [4][6][19]. Market Trends - In 2025, the ice cup market has become more competitive, with major players like Yili, Mengniu, and Nongfu Spring launching new ice cup products that cater to evolving consumer preferences [5][6]. - The variety of ice cups has expanded significantly, with new flavors such as oolong tea, guava, and peach being introduced, alongside diverse ice shapes [9][10]. - The pricing of ice cups has shown a clear segmentation, with some premium ice cups priced over 10 yuan, while others remain affordable at around 1 yuan [11][12]. Consumer Behavior - Consumer acceptance of ice cups has increased, with a notable shift from traditional ice blocks to flavored ice cups that offer a more enjoyable drinking experience [17][18]. - The demand for ice cups has led to a surge in sales for related beverages, with a reported 350% increase in ice cup delivery orders in June 2024 [19]. Industry Dynamics - The entry of major brands into the ice cup market has intensified competition, prompting smaller players to adapt their strategies, often focusing on OEM production for larger brands [25][27]. - The ice cup business has low entry barriers, allowing many ice factories to pivot quickly to ice cup production, which has led to a rapid increase in market participants [19][22]. Future Outlook - The ice cup market is expected to continue growing, with predictions of significant increases in sales through instant retail channels, potentially reaching over 630 billion yuan by 2026 [34]. - Innovations in ice cup design and flavoring are anticipated to further enhance consumer interest and market expansion, with new products like dual-color and gradient ice balls being developed [39][40].

Core Insights - The ice cup market is experiencing a surge in popularity, with prices varying significantly, reflecting different production costs and consumer demand [1][3][4] - The emergence of diverse flavors and types of ice cups indicates a competitive market, with companies innovating to attract consumers [2][3] Pricing Dynamics - Ice cups are priced between 3 to 6 yuan for 160g, while ice balls can reach 7.9 yuan, showcasing a wide range of pricing strategies [2] - The production process, including low-temperature freezing and automated packaging, contributes to the higher costs of premium ice cups [3] Market Trends - The popularity of ice cups is driven by social media trends and the entry of major brands like Nongfu Spring, which is pushing for industry standardization [4] - Retail strategies differ, with convenience stores using ice cups as high-margin draw products, while membership-based stores like Sam's Club test premium pricing strategies [4] Consumer Behavior - Young consumers are increasingly willing to pay for ice cups, driven by the desire for instant gratification and sensory experiences [4] - The trend reflects a broader shift in consumer preferences towards convenience and quality, indicating a market adaptation to changing demands [4]

Group 1 - The central meteorological station issued a high-temperature orange warning, leading to a surge in consumer demand for cooling products, termed the "cooling economy" [1] - Sales of ice drinks, sunscreen products, and cooling appliances have seen significant growth, with ice drink transaction value increasing by 220% and ice cup sales up by 210% since June [1] - Meituan Flash Purchase launched a "Ice Products Festival" to cater to consumer needs, offering discounts on seasonal items like beverages, beer, and ice cream [1] Group 2 - In response to the demand for quick replacement of cooling appliances, Meituan Flash Purchase partnered with leading brands like Gree and TCL to offer a "half-day air conditioning delivery and installation" service [2] - Air conditioning sales have surged nearly 9 times, while refrigerator sales increased nearly 4 times since June [2] - Meituan Flash Purchase is exploring a "two-hour air conditioning delivery and installation" service in collaboration with Suning to enhance consumer experience [2]