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百年心无忧增值服务体系
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长寿时代的保险+——百年人寿心无忧客户增值服务体系
Qi Lu Wan Bao· 2025-08-12 01:54
Core Viewpoint - The development of pension finance is crucial for promoting high-quality development of the silver economy in China, as highlighted by the joint issuance of guidelines by the People's Bank of China and nine other departments [1][10]. Group 1: Industry Overview - China's aging population is rapidly increasing, with an average life expectancy of 78 years and elderly individuals making up 20% of the population, indicating a significant shift towards a longevity society [1][10]. - The rise in chronic diseases and health challenges, alongside a growing demand for wealth management, emphasizes the need for comprehensive financial services tailored to the elderly [1][10]. - The demand for elderly care services is surging, with a notable shortage of care facilities and professionals, highlighting the urgency for innovative solutions in the pension finance sector [1][10]. Group 2: Company Strategy - Baian Life Insurance, established in 2009, focuses on a customer-centric approach and aims to enhance its service offerings through a comprehensive "insurance + service" ecosystem strategy [2][4]. - The company has introduced the "Baian Heart Worry-Free Value-Added Service System," which encompasses three main service brands targeting health, wealth, and elderly care, providing differentiated and high-quality services [5][9]. - The service system aims to cover the entire life cycle of customers, addressing their health management, wealth planning, and elderly care needs, thereby enhancing customer satisfaction and value [6][9]. Group 3: Service Offerings - The "Baian Heart Worry-Free Value-Added Service System" includes three sub-brands: Baian Xinxing for health management, Baian Xinshi for wealth management, and Baian Xinan for elderly care, each focusing on specific life stages and needs [5][6][9]. - The health management services cover prevention, diagnosis, treatment, and rehabilitation, ensuring comprehensive support throughout the health journey [5][6]. - Wealth management services are designed to assist clients in various stages of wealth creation, preservation, and inheritance, ensuring a stable financial future [6][9].