Core Insights - Baidu has found a breakthrough in the e-commerce sector during the "618" event by leveraging AI technology, particularly through its collaboration with the digital persona of Luo Yonghao [1][3] - The launch of Luo Yonghao's digital persona as a top-tier anchor marks a significant advancement in AI-driven e-commerce strategies [2][6] Group 1: Digital Persona Launch - On June 15, Luo Yonghao's digital persona completed its first live-streaming sales event, attracting over 13 million viewers and generating a GMV (Gross Merchandise Volume) exceeding 55 million yuan, setting a new record for digital persona live-streaming [3][4] - The digital persona demonstrated high engagement, performing over 8,300 actions and generating 97,000 words of product explanations during a 6.5-hour live stream [4][6] Group 2: AI Technology Integration - The digital persona is created using high-cloning technology based on real human data, allowing it to mimic the actions and expressions of Luo Yonghao [6][7] - Baidu's "Hui Bo Xing" platform, which utilizes the Wenxin large model, has achieved significant advancements in creating persuasive digital personas for e-commerce [7] Group 3: Strategic Initiatives - Baidu has established an e-commerce division and launched the "Baidu Youxuan" brand, positioning itself as a key player in the AI-driven e-commerce landscape [7] - The company plans to implement two major initiatives: the "Dream Butterfly Plan" to increase the number of top-tier digital personas and the "Star Plan" to introduce 100,000 digital personas for broader market engagement [7] Group 4: Market Implications - The collaboration between Baidu and "Jiao Ge Peng You" reflects a mutual understanding of applying AI technology in the e-commerce sector, potentially reshaping the industry landscape [8] - Digital personas can reduce operational costs and enhance efficiency in live-streaming, although challenges remain in achieving widespread acceptance across various platforms [9]