Core Insights - Douyin e-commerce has launched the 618 shopping festival, investing billions in consumer vouchers and traffic to support small and medium-sized businesses [1] - The "Potential Small Shop List" has been released, showcasing the impressive performance of small and medium-sized merchants during the 618 promotional period [1][7] Group 1: Performance of Small and Medium-Sized Merchants - The "Potential Small Shop List" highlights three categories: explosive sales shops, growth dark horses, and unique treasure shops, illustrating diverse growth paths [1] - Explosive sales shops excel in capturing interest trends and building a matrix of best-selling products, achieving high sales during the promotion [1] - Growth dark horse shops have shown remarkable growth by increasing live streaming frequency, optimizing ad targeting, and enhancing service quality [3] - Unique treasure shops focus on niche markets, leveraging cultural and emotional values to attract consumers seeking personalized products [5] Group 2: Strategies for Success - Small and medium-sized merchants are employing differentiated strategies to break through competition, showcasing new operational ideas during the 618 event [7] - High-quality content has become a crucial driver for small merchants, transforming products into cultural symbols and enhancing consumer engagement [8] - Merchants are utilizing platform activities to accelerate growth, with some achieving significant sales through participation in promotional events [11] - Effective advertising and optimized product listings have led to substantial increases in sales, demonstrating the importance of targeted marketing [12]