Core Insights - Hailey Bieber's beauty brand Rhode has signed a $1 billion deal with e.l.f. Beauty, marking a significant milestone in her entrepreneurial journey [2][3] - Following the deal, Hailey is set to receive $800 million in cash and stock, with the potential for an additional $200 million based on sales growth over the next three years, totaling $1 billion [3] - Rhode's net sales reached $212 million in the past 12 months, indicating strong market performance and brand success [9] Company Overview - Rhode was founded by Hailey Bieber in 2020 and launched skincare and lip products in 2022, achieving notable success and recognition [16] - Hailey has taken on the role of Chief Creative Officer and Innovation Lead at Rhode, while also becoming a strategic advisor for e.l.f. Beauty [9] Market Performance - The partnership with e.l.f. Beauty is expected to enhance Rhode's market presence and drive further growth, aligning with Hailey's vision of expanding the brand globally [7] - The deal reflects the increasing trend of celebrity-led brands in the beauty industry, which often leverage personal branding and social media influence for market penetration [2][7]