Core Viewpoint - The beauty industry is experiencing a renewed wave of IPOs, with 28 companies initiating the process in 2025, contrasting sharply with the previous years of "IPO difficulties" [2][12]. Group 1: IPO Trends - In 2025, beauty brands are the main players in this IPO wave, with 8 brands, including Gu Yu and Lin Qingxuan, attempting to go public, although only Puhua Biological has successfully listed so far [4][6]. - Gu Yu signed an agreement with CITIC Securities in March to start its A-share IPO process, aiming to establish itself as a leading player in the market [5]. - Lin Qingxuan submitted its prospectus to the Hong Kong Stock Exchange in May, targeting the high-end skincare segment [7]. Group 2: Financial Performance - Gu Yu's projected revenue for 2024 is approximately 4 billion yuan, with a year-on-year growth exceeding 40% [5]. - Lin Qingxuan's revenue increased from 691.15 million yuan in 2022 to 1.21 billion yuan in 2024, with a compound annual growth rate of about 32% [8][9]. - Lin Qingxuan's gross profit margin has shown a steady increase, reaching 82.5% in 2024 [8]. Group 3: Market Dynamics - The beauty market is entering a phase of stock competition, necessitating fresh capital influx to sustain growth [14]. - The threshold for entering the top ten domestic beauty brands has risen significantly, with the revenue requirement increasing from 1.55 billion yuan in 2021 to 2.97 billion yuan in 2024 [14][15]. - The successful IPOs of companies like Gu Yu and Mao Geping are expected to inject new vitality into the industry [16]. Group 4: Policy Environment - Recent policy changes indicate a loosening of IPO regulations, with the China Securities Regulatory Commission signaling a return to normalcy in the IPO market [12][13]. - The introduction of supportive policies for quality consumer companies is expected to enhance the IPO landscape for the beauty sector [13][20]. Group 5: Future Outlook - The current wave of IPOs is seen as a critical turning point for the beauty industry, with the potential to reshape the competitive landscape [22]. - The emergence of "first stocks" in various segments of the beauty market presents significant opportunities for innovation and growth [17][18]. - The attractiveness of the Hong Kong Stock Exchange for beauty companies is likely to continue, given its relatively lower regulatory requirements compared to A-shares [19][20].