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以数据响应市场变化,以健康满足消费需求
Ren Min Wang· 2025-09-20 01:42
Group 1 - The core viewpoint is that data elements are accelerating penetration across various industries, injecting new momentum into industrial development, with big data becoming a core engine for upgrading the drinking water industry [1] - The drinking water industry is undergoing deep transformation due to increasingly diversified market demands, with companies leveraging data insights to enhance products and experiences [1] - Yili Mineral Water has actively pursued digital transformation, launching a one-stop online purchasing platform and adjusting marketing strategies to target younger consumers [1] Group 2 - In the context of growing health consumption demands, data provides strong support for companies to optimize decision-making and solidify advantages [3] - Yili has achieved sustainable extraction and scientific management of water sources through data analysis, reinforcing its core competitiveness of "natural high-quality water sources" amid fierce market competition [3] - The company is driving scenario innovation and channel collaboration through data, expanding brand communication coverage via online live streaming, and enhancing sales efficiency for distributors and water stores [3] Group 3 - The future of the industry requires further exploration of data application value, iteration of franchise water stores, expansion of consumption scenarios, focus on health-oriented product lines, and strengthening of customized product development to better respond to market changes and meet consumer needs [3]