Core Viewpoint - The controversy surrounding Longliqi's product "Probiotic High Calcium Multi-Vitamin Soybean Germ Powder" raises concerns about its marketing practices and potential classification as a pyramid scheme, similar to previous issues with "Bailai Fresh Goat Milk Powder" [1][2]. Group 1: Product Claims and Marketing Practices - Consumers reported unusual behaviors linked to the product, including participation in online training and stockpiling, despite warnings against use by infants [1][3]. - The product lacks registration as a health food with the National Market Supervision Administration, yet is marketed as a health product on Longliqi's official website [1][14]. - Internal promotional materials claim the product can regulate blood sugar and improve brain development, contradicting its labeling as a non-health product [1][8]. Group 2: Sales and Distribution Model - The product's distribution model features a seven-level commission structure, resembling the previously criticized pyramid scheme of "Bailai Fresh Goat Milk Powder" [2][15]. - The marketing strategy includes aggressive recruitment incentives, where participants earn more from recruiting new members than from actual product sales [17][20]. - The absence of the product from official direct sales lists raises questions about its compliance with legal direct selling regulations [19][20]. Group 3: Legal and Ethical Implications - Experts indicate that the product's marketing model may meet the legal definitions of a pyramid scheme due to its reliance on recruitment and team-based compensation [19][20]. - The combination of misleading health claims and a recruitment-focused incentive structure targets consumer health anxieties and desires for financial gain [20][21]. - Longliqi has not responded to inquiries regarding the legality of its marketing practices, indicating a lack of transparency [21].