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官方通报公司黑茶营销模式涉传销
Xin Lang Cai Jing· 2026-02-12 14:22
#湖南安化调查黑茶暴富神话# 【#官方通报公司黑茶营销模式涉传销# 】以为是旅游参观,却被收身份 证、屏蔽信号、精神控制;以为是致富机会,却被骗光所有积蓄;以为遇到真爱,儿子车祸急需用钱却 被"爱人"踢出群……近日,有媒体连续发布系列深度报道,聚焦全国多地黑茶经销商以拉人头方式销售 理想华莱公司黑茶,宣扬"黑茶暴富神话"等相关乱象。2月12日,湖南省安化县政府发布情况通报, 就"理想华莱公司黑茶营销模式涉及传销"争议作说明,表示已成立联合工作专班,启动调查工作。通报 全文如下——近日,有媒体发布关于"理想华莱公司黑茶营销模式涉及传销"的相关报道,引发社会关 注。对此,安化县人民政府高度重视,严格遵循依法依规、实事求是的原则,部署调查核处工作。前 期,安化县已成立联合工作专班,启动调查工作。目前,已责令涉事企业在调查期间停止团队接待和会 议培训活动。相关情况正在进一步调查中,调查处理结果将及时向社会公布。日前,人民日报发表题为 《黑茶营销是否涉及传销,要查个明白》的评论文章,提及多家媒体曝光的"理想华莱"黑茶营销亲历者 经历,并指出媒体勾勒出的"理想华莱"黑茶营销模式,具备典型的传销特征,喊话监管部门"到底是财 ...
黑茶营销是否涉及传销,要查个明白
Ren Min Ri Bao· 2026-02-11 06:35
以为是旅游参观,却被收身份证、屏蔽信号、精神控制;以为是致富机会,却被骗光所有积蓄;以为遇到真爱,儿子车祸用钱却被"爱人"踢出群……近 日,多家媒体曝光"理想华莱"黑茶营销亲历者的经历,触目惊心。 媒体勾勒出的"理想华莱"黑茶营销模式,具备典型的传销特征: 一次性投资28000元,公司给你100斤茶,这相当于"入门费";参与者拉2名新人加入,不仅可以赚八千元,还能从消费组跳到销售组,这是鼓励"拉人 头";代理商从"一星"到"五星"对应不同抽成比例,这明显是"多层次";每进一个新人,从"一星"到"五星"可提成3%-11%。参与者因其直接推荐的新成 员,以及这些新成员继续发展的下线,可分不同比例获得报酬或提成,这是"复式计酬"。 直销是通过正规渠道卖产品,而传销是以骗钱为目的的"庞氏骗局",要坚决杜绝"传销的锅让直销背"。早在2005年8月,《直销管理条例》和《禁止传销 条例》就已颁布,我国直销行业步入法治化监管轨道。直销所销售的产品通常有比较公正的价格体系,在促进社会就业方面具有独特优势,可以为稳就 业、惠民生贡献力量。但部分企业打着直销旗号,干着传销的非法勾当,不仅损害直销行业的声誉,让公众谈"销"色变,更是 ...
黑茶的“暴富神话”,浓浓的“传销味道”
Xin Lang Cai Jing· 2026-02-08 10:17
其手段之卑劣,不仅在于骗取钱财,更在于肆意践踏人际信任、扭曲情感纽带、刻意撕裂家庭关系。对 许多老年人而言,传销组织以嘘寒问暖织就的虚假"温情网"极具蛊惑力;而对女性的伤害尤为隐蔽而残 酷——从精神操控到人身控制,从剥夺经济自主到侵犯身体安全。正如亲历者所言:"10个里有9个离 婚。"这不仅是财富的崩塌,更是对家庭这一社会基本单元的严重破坏。 这早已背离了直销或正常经销的本质,完全符合禁止传销条例中对传销行为的界定:组织者或者经营者 发展人员,通过对被发展人员以其直接或者间接发展的人员数量或者销售业绩为依据计算和给付报酬, 或者要求被发展人员以交纳一定费用为条件取得加入资格等方式牟取非法利益。而披着"安化黑茶""非 遗文化""健康养生"外衣,不过是为其非法本质披上掩人耳目的伪装。 此类以"黑茶"为幌子的传销活动之所以死灰复燃,一方面在于其披上了"直销牌照""乡村振兴"的合法外 衣,在法律边缘疯狂试探;另一方面,也暴露出监管与打击的复杂性。这些所谓企业利用"前台合法、 后台违法"的套路切割责任,让执法部门面临"有嫌疑、难定罪"的困境。然而,无论包装多么精美,无 论外壳多么光鲜,只要其盈利模式的核心依然是"拉人头 ...
亲历者称卖黑茶拉下线毫无底线
Xin Lang Cai Jing· 2026-02-07 07:23
【#亲历者称卖黑茶拉下线毫无底线#】#投60万卖黑茶后经济全面崩溃#近日,大象新闻记者接到多名群 众求助,他们怀疑售卖安化黑茶的理想华菜公司涉嫌传销。记者跟随黑茶营销团队前住湖南安化,亲眼 见证并记录下了当时的场景,"五星"代理在台上大谈逆袭神话,亲历者表示,为了维持级别也为了那虚 幻的"收入",看似光鲜的星级代理商的底线一再遭到践踏,"为了让他进单,无所不用其极"提及此处, 圆圈的声音中交织着羞耻与愤怒。尽管如此,在投入超过60万之后,她还是遭遇了经济的全面崩溃,深 陷债务泥沼。#亲历者哭诉被黑茶营销精神控制# (来源:猛犸新闻) ...
多方回应黑茶传销骗局:生产许可证和资质是齐全的
Xin Lang Cai Jing· 2026-02-07 07:23
【#多方回应黑茶传销骗局#:生产许可证和资质是齐全的】#律师解读黑茶传销骗局#@大象新闻 经过 两个多月的对理想华莱公司和黑茶经销商的接触发现,#起底黑茶传销内幕#所谓理想华莱公司的"道恒 系统"实际上就是披着直销的外衣,以销售茶叶为幌子不断招募新人,要求参与者不断发展下线,形成 上下线关系网络,而收入主要来源于后者的入门费,并非真实的茶叶销售利润。2025年12月31日,记者 将暗访调查所掌握的情况,正式反馈给湖南省安化县冷市镇市场监管所,并得到了回应,"具体他们的 经营模式,都是他们公司自己内部的行为,他们那些生产许可证和资质都是齐全的。"当记者明确表达 质疑其涉嫌传销并表示想要举报时,接线人员建议通过12315平台进行举报。12315消费者投诉 【下载 黑猫投诉客户端】热线工作人员则表示,"会向部门反映一下这个情况,有接过(举报),安化县市场 监管局给我们提供这个相关的依据,他们这边是正规的一个企业。"2026年1月15日,举报后的第15天, 在尚未接到任何相关部门回电的情况下,记者突然收到了一条益阳市人民政府办公室发来的短信,内容 为"您向12345热线反映的事项已由相关责任单位回复"的办结短信。 2 ...
亲历者哭诉被黑茶代理怂恿离婚:已经不正常了,10个里有9个离婚
Xin Lang Cai Jing· 2026-02-07 07:23
(来源:猛犸新闻) 【#亲历者哭诉被黑茶代理怂恿离婚#:已经不正常了,10个里有9个离婚】#前黑茶代理商称心态崩了 #"都已经不正常了,要么你支持我,把你老公、舅妈、姨都叫过来卖茶叶"。近日,@大象新闻 记者接 到多名群众求助,他们怀疑售卖安化黑茶的理想华莱公司涉嫌传销。亲历者表示,"老师每天在画饼, 你的心态都已经不正常了。就明说要么你支持我,把你舅妈、你姨都叫来都给我买茶叶。要是不干,他 就挑拨离间。"她口中的挑拨离间,大多指的是挑拨代理商与其家人之间的关系,"他会让你离婚,他会 帮助你离婚。10个里有9个离婚,我也离婚了。"#亲历者哭诉被黑茶营销精神控制#记者花2个月时间暗 访调查,跟随黑茶营销团队前往湖南安化,亲眼见证并记录下了当时的场景,"五星"代理在台上大谈逆 袭神话。所谓理想华莱公司的"道恒系统"实际上就是披着直销的外衣,以销售茶叶为幌子不断招募新 人,以"两个资格"为基本架构,要求参与者不断发展下线,形成上下线关系网络,而收入主要来源于后 者的入门费,并非真实的茶叶销售利润。 ...
宣称“15天瘦13斤”,老牌国货旗下产品被举报
Nan Fang Du Shi Bao· 2026-01-12 01:35
Core Viewpoint - Longliqi, a well-known Chinese daily chemical brand, is facing serious allegations of operating a pyramid scheme through its product "Beilai Fresh Goat Milk Powder," which is not listed as a legitimate direct sales product and is accused of misleading health claims [1][10][20]. Group 1: Company Background - Longliqi was founded in 1986 and has been a representative of national daily chemical brands, known for products like snake oil ointment and hand cream [10]. - The company obtained a direct sales license in July 2009, which is limited to cosmetics, health foods, and cleaning products, covering a total of 87 specific products [10][15]. Group 2: Allegations of Pyramid Scheme - Reports indicate that "Beilai Fresh Goat Milk Powder" is marketed under a direct sales model that resembles a pyramid scheme, with participants encouraged to recruit others for financial rewards [15][20]. - The promotional materials for the product claim unrealistic health benefits, such as "losing 13 pounds in 15 days" and "improving sleep," which raises concerns about false advertising [3][9]. Group 3: Legal and Financial Issues - Longliqi is currently embroiled in multiple legal disputes, with a total execution amount exceeding 800 million yuan [1][20]. - The company has been flagged for having 50 risk entries, including 9 equity freezes, and has significant tax debts [20]. - As of June 2024, Longliqi's subsidiaries have been involved in cases with execution amounts reaching over 6 billion yuan [20]. Group 4: Marketing and Sales Practices - The marketing strategy for "Beilai Fresh Goat Milk Powder" involves a complex structure that incentivizes recruitment, which is against the regulations governing direct sales [15][20]. - Participants have reported being drawn into sales teams through social media, where they are encouraged to promote the product and recruit others, creating a hybrid online and offline marketing model [20].
倍莱鲜不在直销产品名录内 疑“拉人头”返利发展下线
Nan Fang Du Shi Bao· 2026-01-08 23:12
Core Viewpoint - Longliqi, a well-known Chinese daily chemical brand founded in 1986, is facing serious allegations of engaging in pyramid scheme activities through its product "Beilai Xian Goat Milk Powder," which is not listed in its legal direct sales product catalog and has been promoting health benefits without proper certification [3][6][7]. Group 1: Allegations and Investigations - Consumers have reported that Beilai Xian Goat Milk Powder is marketed under a direct sales model that resembles pyramid schemes, with clear tiered commission structures based on recruitment and sales [4][5]. - Promotional materials for Beilai Xian claim unrealistic health benefits, such as "lose 13 pounds in 15 days" and "improve sleep quality," while also outlining a tiered promotion mechanism based on sales and recruitment [5][6]. - The product is classified as a regular food item and lacks the necessary health food registration, contradicting its promotional claims of health benefits [6][7]. Group 2: Legal and Regulatory Issues - Longliqi's direct sales license only covers cosmetics, health foods, and cleaning products, and Beilai Xian Goat Milk Powder is not included in this list, indicating potential violations of direct sales regulations [6][7]. - The company's operations have evolved into a complex "recruitment" mechanism, offering substantial rewards for bringing in new members, which aligns with characteristics of illegal pyramid schemes [8][9]. - Longliqi has a history of legal issues related to pyramid scheme allegations, with numerous court cases filed against it, highlighting ongoing regulatory scrutiny [8][9]. Group 3: Financial and Business Challenges - Longliqi is under significant financial pressure, with over 50 risk records, including substantial debt and tax arrears, indicating a deteriorating financial situation [11]. - In response to its financial difficulties, Longliqi has launched a new business division for Beilai Xian, aiming for a sales target of 7 billion yuan by 2025, while employing a mixed online and offline marketing strategy [11]. - The company's promotional tactics have shifted to a more covert approach, utilizing social media for initial recruitment and offline training to solidify participant commitment, complicating regulatory oversight [11].
凡圣系统被指或涉传销 康尔生物未回应与经销团队关系
Zhong Guo Jing Ji Wang· 2025-12-25 06:42
Group 1 - The article discusses a sharing event in Nanchang where a product called "Yongchun Jian" from Kang'er Biological Engineering Co., Ltd. was promoted through a multi-level marketing (MLM) system known as "Fansheng System" [1] - The Fansheng System allows members to earn a minimum of 10% commission from the purchases made by their downline for the first three generations, with commissions varying for subsequent generations, reaching up to 12 levels [1] - The company, Kang'er Biological Engineering, has a direct selling license but has not clarified its relationship with the Fansheng System, while regulatory authorities have initiated an investigation for unlicensed operations and false advertising [1] Group 2 - Kang'er Biological Engineering Co., Ltd. was established in 2000 in Qingdao, Shandong Province, with a registered and paid-in capital of 83 million RMB [2] - The company received its direct selling license on August 6, 2015, and operates through three branches and 30 service outlets, offering 10 types of direct selling products [2] - The direct selling license information does not include any institutions related to "Fansheng," nor does it list "Yongchun Jian" as one of its products [2]
艾多美非传销的商业逻辑与价值创造
Sou Hu Cai Jing· 2025-12-25 04:06
在市场拓展方面,艾多美采取稳健的发展策略。企业通过优质产品和服务赢得消费者认可,实现自然增 长。这种以价值吸引客户的方式,与传销通过激进手段扩张的模式存在根本差异。传销往往追求短期规 模扩张,而艾多美则注重可持续发展。艾多美重视品牌价值的长期积累。企业通过诚信经营和优质服 务,逐步建立品牌信誉。这种以信誉赢得市场的方式,与传销缺乏品牌建设的做法形成鲜明对比。传销 通常不注重品牌价值,而艾多美则将品牌视为重要资产。在员工价值实现方面,艾多美提供完善的成长 平台。 在商业领域,企业的本质特征通过其商业逻辑与价值创造方式得以体现。艾多美构建了以产品为核心、 以消费者价值为导向的商业体系,这种健康的商业模式与传销活动存在根本性差异,展现出完全不同的 发展路径和社会价值。艾多美的商业逻辑建立在真实的价值创造基础之上。企业通过研发、生产和销售 优质产品来实现合理盈利,这种以产品为本的商业模式,与传销依靠发展人员获取收益的方式形成鲜明 对比。 企业通过系统培训和职业规划,帮助员工提升专业能力。这种关注员工发展的理念,与传销将员工作为 工具的取向形成强烈反差。传销往往忽视员工权益,而艾多美则重视员工成长。艾多美积极履行社会责 ...