Core Viewpoint - Yiyi Co., Ltd., known as the "king of pet diapers," is seeking business breakthroughs amid a significant revenue decline of 16.98% year-on-year in Q3 2025, with a non-net profit decrease of over 12% [1] Group 1: Financial Performance - In Q3 2025, Yiyi Co., Ltd. experienced a revenue drop of 16.98% year-on-year and a non-net profit decline exceeding 12% [1] - The company reported a net profit margin of only 4% [1] - High Ye Jia, the target of acquisition, had a revenue of 302 million yuan in 2023, with a net profit of only 3.08 million yuan, resulting in a net profit margin of 1% [2] Group 2: Acquisition Strategy - Yiyi Co., Ltd. plans to acquire 100% equity of Hangzhou High Ye Jia Pet Food Co., Ltd. through a combination of share issuance and cash payment, marking its entry into the pet food market [1] - The acquisition is seen as a critical step in Yiyi's strategic transformation, aiming to address stagnant growth in its core business and capitalize on new market opportunities [1] Group 3: Market Reaction - The market reacted negatively to the acquisition announcement, with Yiyi Co.'s stock hitting a trading limit down on the first day of resumption, closing down 9.3% [1] Group 4: Operational Challenges - The theoretical synergy between Yiyi Co. and High Ye Jia faces challenges due to differing operational focuses: Yiyi's strength lies in overseas OEM production, while High Ye Jia focuses on domestic C-end branding and online marketing [2] - The integration of production management and brand marketing teams presents significant challenges, requiring long-term adjustment [2] - High Ye Jia has shown signs of financial pressure, including multiple equity pledges and a lawsuit due to contract disputes, indicating potential operational risks [2] Group 5: Valuation Concerns - The market is closely monitoring the reasonableness of the acquisition valuation, with concerns that Yiyi Co. may pay a high premium for a company with a low net profit margin, raising the risk of future goodwill impairment [2]