Core Insights - The opening of the second Hema Fresh store in Dongguan reflects the city's transformation from a "world factory" to a "quality living city," showcasing the strong vitality of Dongguan's consumer market [1][2] Group 1: Company Expansion - Hema Fresh is set to open its second store in Dongguan at the Wanxiang Binhai Shopping Village, scheduled for December 28 [1] - The rapid expansion of Hema Fresh in Dongguan, with two stores opened within a year, indicates the company's confidence in the local market [2] Group 2: Market Dynamics - Dongguan's consumer market has shown remarkable growth, attracting national brands and enhancing its appeal as a quality living destination [2] - The entry of Hema Fresh is expected to significantly improve the commercial infrastructure of the Binhai Bay New Area, catering to the increasing demand for high-quality consumption [2] Group 3: Consumer Experience - The new Hema Fresh store will continue to offer unique services such as fresh direct sourcing, on-site processing, and ready-to-eat cooking, potentially upgrading its offerings based on local resident characteristics [2] - The brand is recognized for its innovative retail model, including features like "daily fresh," "30-minute delivery," and "fresh seafood cooked on demand," which are popular among consumers [2]