Core Insights - The company Shengjian Goat Milk has gained attention for its unique recruitment approach, seeking "sheep workers" with attractive benefits and precise work hours [1] - Shengjian Goat Milk has recently showcased its strength in the goat milk industry by appearing on Hunan TV and Mango TV, marking a significant leap in brand communication from online platforms to national television [2] Industry Overview - The program "Shoufa" focuses on quality brands and new industry forces, highlighting Shengjian Goat Milk as a "new quality force" in the goat milk sector [4] - Shengjian Goat Milk has established a fully controllable supply chain from pasture management to market distribution, ensuring traceability and purity in its products [4] Company Achievements - Shengjian Goat Milk is recognized as a pioneer in the industrialization of goat milk farming in China, having developed a "smart 6S breeding standard" and engaged in international collaborations to enhance breed quality [5] - The company operates 16 standardized goat farms, each housing 5,000 goats, and is constructing a green zero-carbon breeding park, positioning itself as a leader in goat milk industrialization [5] Technological Innovations - The "Shengjian·Grass Cube Digital Fresh Grass Factory" utilizes an intelligent climate control system to provide fresh forage year-round, balancing goat nutrition and ecological sustainability [9] Product Strategy - Shengjian Goat Milk offers a diverse product range, including goat milk powder, yogurt, and functional snacks tailored for various demographics, such as children and the elderly [11] - The company's ability to control quality from farm to table and its innovative product offerings have strengthened its market competitiveness [11] Brand Development - The transition from online reputation to national media presence reflects the company's enhanced brand strength and its commitment to leveraging technology and quality for industry recognition [14] - Shengjian Goat Milk is expected to continue leading the Chinese goat milk industry towards high-quality development as it capitalizes on its full supply chain advantages [14]