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广州津虹 YY 直播升级政策,打造健康直播生态新格局
Sou Hu Cai Jing· 2025-04-17 12:25
Core Insights - Guangzhou Jinhong YY Live is embracing new challenges and opportunities in the live streaming industry following Baidu's acquisition of YY on February 25, which injects strong momentum into YY Live's future development [1] - The 2025 YY Live Ecosystem Conference held from March 31 to April 1 marked the first major event after the integration into Baidu, highlighting YY's significant role within Baidu's ecosystem [1][5] Product and Technology - AI is a strategic focus for Baidu, and Guangzhou Jinhong YY Live is actively promoting its application in live streaming, having launched the digital human "Ling'er" and integrated "YYDS" with DeepSeek, achieving significant technological progress [3] - Future plans include the rollout of more AI products and features to enhance user experience, increase platform engagement, and boost monetization [3] Content Collaboration - YY Live will engage in broader resource sharing with various companies and departments within the Baidu ecosystem, exemplified by the establishment of the short drama brand "Mai Xu," which is a key advancement of the "Hundred Drama Plan" initiated in December [3] - The initiative aims to create a unique short drama ecosystem in the live streaming industry, providing users with high-quality content [3] Community and Monetization - YY Live has revised its guild policies to support emerging streamers under Baidu's traffic boost, optimizing renewal policies for streamers and launching an MCN alliance to facilitate diverse monetization opportunities [3] - Since launching its live streaming services in 2011, YY has distributed over 40 billion to streamers and guilds, with plans to continue collaborating closely with ecosystem partners to build a healthier and more diverse live streaming ecosystem [3] Future Outlook - The conference established a solid foundation for the future development of Guangzhou Jinhong YY Live, leveraging Baidu's resources and technological support to explore new areas in the live streaming industry and enhance user experiences [5]