Core Viewpoint - The controversy surrounding Panpan Food's advertisement on the Tomato Novel APP has sparked mixed reactions among consumers, with some supporting the initiative while others criticize it as marketing hype [1][2]. Group 1: Company Actions and Reactions - On August 7, Panpan Food's advertisement aimed at resisting voyeurism led to significant engagement in their live streaming sessions, propelling them to the top of the snack category rankings [3]. - The official customer service of Panpan Food acknowledged receiving consumer feedback regarding the advertisement, stating that it does not represent the company's stance [1][2]. - A statement from Panpan's official flagship store expressed gratitude for support but was later removed from public view [1]. Group 2: Marketing Strategy and Impact - Analyst Lin Yue highlighted that the marketing strategy leveraged social emotions and gender positioning, which could pose risks if not backed by substantial actions [3][4]. - The live streaming sessions saw a dramatic increase in viewership and sales, with the August 7 session attracting nearly 270,000 viewers and generating sales between 250,000 to 500,000 yuan [5]. - Prior to the controversy, Panpan's live streams averaged less than 50,000 yuan in daily sales, indicating a significant boost in performance following the advertisement [5]. Group 3: Brand Reputation and Public Perception - Lin Yue cautioned that repeated engagement in social issues without genuine action could lead to perceptions of opportunism, potentially harming the brand's reputation in the long run [4]. - The ongoing discussions in the live stream reflected a divided public opinion, with some accusing Panpan of inciting division while others defended the brand [5].